Product Marketing Manager (Crypto)

Revolut; España; Presencial; EUR 70.000 - 110.000; Jornada completa

Descripción de la vacante

Revolut in Spain is seeking a world-class Product Marketing Manager to lead the crypto marketing roadmap. You’ll articulate and drive marketing strategies that promote crypto products, build trust in the industry, and help bring our features to life for customers.

Lead cross-functional teams across marketing channels, shape launch strategies for new crypto features, and deliver campaigns that drive growth and brand impact in a fast-paced, international environment.

Formación

• Experience in B2B or B2C product/brand/consumer marketing in a fast-paced, hyper-growth tech environment.
• Passion for Revolut’s products and crypto.
• Ability to set strategic direction and manage complex go-to-market campaigns with multiple teams.
• Strong consumer marketing and creative acumen across in-product, digital, and PR channels.
• Proven ability to distil data into actionable insights to inform strategy.

Responsabilidades

• Create and oversee a long-term marketing strategy across channels for crypto products.
• Design data-driven quarterly roadmaps to forecast, prioritise, and deliver projects meeting KPIs.
• Extract insights from feedback loops to inform strategy.
• Understand customer needs and crypto product performance across core and expansion markets.
• Shape launch strategies for new crypto features with coordinating cross-functionally.
• Brief creative teams and develop audience strategies, value propositions, and PR campaigns.
• Develop cross-functional relationships to bring new products and campaigns to market.

Conocimientos

Crypto marketing

Go-to-market

Data analysis

Cross-functional

Communication

Brand marketing

Descripción del empleo

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products - including spending, saving, investing, exchanging, travelling, and more - help our 75+ million customers get more from their money every day.

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products - including spending, saving, investing, exchanging, travelling, and more - help our 75+ million customers get more from their money every day.

As we continue our lightning-fast growth, 2 things are essential to our success: our people and our culture. In recognition of our outstanding employee experience, we've been certified as a Great Place to Work. So far, we have 13,000+ people working around the world, from our offices and remotely, to help us achieve our mission. And we're looking for more brilliant people. People who love building great products, redefining success, and turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About The Role

Marketing at Revolut is all about clarity, creativity, and commercial impact. Our Growth team turns bold ideas into campaigns that connect with millions. We work across channels and teams to build a brand that earns attention and drives results, shaping how people see, understand, and engage with our products.

We're looking for a world-class Product Marketing Manager to lead the crypto marketing roadmap. You’ll articulate and drive marketing strategies that promote crypto products, build trust in the industry, and help bring our features to life for customers.

Up to shape what's next in finance? Let’s get in touch.

What You’ll Be Doing

• Creating and overseeing a long-term marketing strategy across marketing channels for crypto products
• Designing impactful, data-driven quarterly roadmaps to forecast, prioritise, and deliver projects that contribute to the Crypto department's KPIs and milestones in creative, efficient ways
• Leveraging knowledge obtained from proper feedback loops to extract data-driven, actionable marketing performance insights to inform strategy
• Immersing yourself in understanding our customers’ needs and how our crypto products function in core and expansion markets
• Shaping launch strategies for new crypto features, providing top-notch creative excellence and flawless execution by coordinating cross-functionally
• Briefing creative teams and developing comprehensive audience strategies, crafting value propositions, and orchestrating PR campaigns
• Developing solid cross-functional relationships in a fast-paced environment to effectively bring new products and campaigns to market

What You’ll Need

• Experience in either B2B or B2C product, brand, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company)
• A passion for Revolut’s products
• Expertise in setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various teams
• A solid track record in consumer marketing and creative acumen, with an understanding of channels, including in-product, digital, and PR
• A demonstrated ability to analyse and distil data into actionable insights and to inform campaign strategy and product development
• Excellent communication and interpersonal skills
• To be a charismatic, people-person with the ability to talk to anyone and work in a dynamic, international environment

Nice to have

• Experience working at a Tier 1 strategy consultancy
• In-depth knowledge of crypto products and the crypto market

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday.

We're not just doing this because it’s the right thing to do.

We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers.

That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.