Product Marketing Manager

B2BRouter; Sabadell; On-site; EUR 60,000 - 90,000; Full time

Job summary

B2Brouter is seeking a strategic Product Marketing Manager to lead product messaging, GTM strategies, and user growth as e-invoicing mandates accelerate globally.

You will bridge Product, Sales and Marketing, translating complex tech and regulatory capabilities into compelling value propositions for diverse clients worldwide.

Qualifications

• 3+ years of experience in Product Marketing, preferably in B2B SaaS, FinTech, or RegTech.
• Translate complex features into benefit-driven messaging.
• Analytical mindset for market data, pricing models and user behavior metrics.
• Curious and eager to keep learning about the industry.
• Fluent in English, Spanish and Catalan.

Responsibilities

• Cross-functional alignment between Product, Sales and Marketing to align roadmap, feedback and GTM.
• Positioning and messaging to define ICPs and tailor value propositions for segments.
• GTM strategy for product launches and market expansion across regions.
• Internal knowledge base upkeep with product, regulatory and battlecards information.
• Monitor global e-invoicing regulations and adjust strategy accordingly.
• Competitive analysis to inform sales and product decisions.
• Sales enablement and content creation, including sheets, battlecards, guides and blog posts.

Skills

3+ years of Product Marketing

Storyteller

Analytical mindset

Curious and eager to learn

Fluent in English, Spanish and Catalan

Job description

About B2Brouter

B2Brouter is a leading provider of electronic document exchange solutions, specializing in e-invoicing. From our headquarters in Sabadell (Barcelona), we help companies around the world automate, secure, and optimize their electronic transactions through reliable, scalable digital platforms adapted to each country’s regulations.

About the role

We are looking for a strategic Product Marketing Manager to take the baton and continue driving our product messaging, go-to-market strategies, and user growth as e-invoicing mandates (such as DGFiP in France and global Peppol adoption) accelerate.

As our Product Marketing Manager (or PMM), you will sit at the intersection of our Product, Sales and Marketing teams, making sure all of them are aligned in terms of the mission and vision of B2Brouter.

You will be the user advocate within B2Brouter and, at the same time, the voice of B2Brouter to the world. You will work as a multiverse translator: taking complex technical and regulatory capabilities and turning them into compelling value propositions for our large and diverse client base.

If this resonates with you, keep reading.

What you will do:

• Cross-functional alignment: Act as the strategic glue between Product, Sales and Marketing. You will be in charge of building the bridges that will allow smooth communication between those teams, making sure they are perfectly aligned on product roadmap, market feedback and GTM execution.
• Positioning and messaging: Work with our SEO specialist to craft compelling messaging that makes B2Brouter stand out from the crowd in a highly competitive e-invoicing landscape. That comes with defining and continuously refining B2Brouter’s ICP across target markets, tailoring value proposition, features and requirements for our distinct segments (freelancers, SMEs, large corporations and SaaS developers).
• GTM strategy: Plan and execute product launches and market expansion campaigns aligned with our ICPs, targeting specific regions as new countries introduce mandatory B2B e-invoicing compliance. You will define the tasks and assign them to the correct agent (usually inside the marketing team) in order to make sure the campaign lands in the correct port. But that’s not all: as the main stakeholder of GTM campaigns, you will be in charge of the follow-up, in order to detect possible gaps and points with improvement potential.
• Internal knowledge management: Build, maintain, and update the internal product and market knowledge base. You will ensure all customer-facing and internal teams have instant access to the latest product capabilities, competitor comparisons, regulatory requirements, and battlecards.
• Market intelligence: You will be our hawk-eye in terms of global e-invoicing regulations, making sure that B2Brouter is up to date with regulatory changes around the globe.
• Competitive analysis: Analyze competitors in terms of commercial operations and product features, to equip our sales and product teams with actionable insights.
• Sales enablement and content creation: Develop high-impact marketing and internal usage material, including product sheets, battlecards, website copy, user guides and similar. You will also create occasional blog posts from a product PoV with educational intent for our audience.

Required Skills & Qualifications

• 3+ years of experience in Product Marketing, preferably in B2B SaaS, FinTech, or RegTech.
• A storyteller with proven ability to translate complex, highly technical features (like machine-to-machine connectivity and API architectures) into easily digestible, benefit-driven messaging.
• Someone with an analytical mindset who feels comfortable diving into market data, pricing models and user behavior metrics to drive decisions.
• Curious and eager to keep learning about the industry.
• Fluent in English, Spanish and Catalan.

Nice to have

• Experience in e-invoicing, ERP integrations or financial software.
• Bonus points if you know what Peppol, UBL or CII are!

If you’re looking for the chance to shape the product marketing strategy of a leading platform at a pivotal moment in the global e-invoicing transition, we’re waiting for you!