B2B Growth Marketing Lead - GTM & Partnerships

Jobgether; Madrid; A distancia; EUR 50.000 - 70.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible work culture

Continuous learning opportunities

Collaborative team environment

Descripción de la vacante

A recruitment service is seeking a Business Marketing Lead in Spain. This role will drive go-to-market strategies and elevate brand positioning within the B2B space. Successful candidates will have over 5 years of marketing experience, a data-driven approach, and the ability to engage with global stakeholders. The role offers flexibility to work in a dynamic environment and contribute to high-impact projects that shape future marketing strategies.

Formación

• 5+ years of experience in B2B growth marketing or similar.
• Proven experience in executing co-marketing programs.
• Strong ability to translate complex concepts for business audiences.
• Data-driven mindset with experience in performance optimization.
• Familiarity with AI tools for marketing efficiency.

Responsabilidades

• Drive execution of business marketing initiatives for partnerships.
• Develop co-marketing opportunities and manage campaign plans.
• Lead go-to-market activations with external partners.
• Own key marketing assets like newsletters and sales materials.
• Track performance metrics and evaluate campaign effectiveness.

Conocimientos

B2B growth marketing

Co-marketing programs

Data-driven mindset

Excellent communication

Organizational skills

Herramientas

AI tools

Descripción del empleo

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Business Marketing Lead in Spain.

As a Business Marketing Lead, you will play a pivotal role in driving go-to-market strategies and elevating brand positioning across institutional and enterprise audiences. You will work closely with business development teams to design and execute high-impact co-marketing initiatives, partnerships, and campaigns. This role blends strategic thinking with hands-on execution, requiring you to translate complex technical concepts into compelling narratives. You will own key marketing assets, optimize performance through data-driven insights, and build scalable marketing frameworks. Operating in a fast-paced, emerging technology environment, you’ll collaborate globally and manage multiple stakeholders. This is an ideal opportunity for a proactive marketer who thrives in ambiguity and is passionate about shaping the future of decentralized ecosystems.

Accountabilities

• Drive end-to-end execution of business marketing initiatives aligned with high-priority deals and partnerships
• Identify and develop co-marketing opportunities, building and managing integrated campaign plans
• Lead go-to-market activations with external partners, including co-branded campaigns, announcements, and events
• Own and develop key marketing assets such as newsletters, sales materials, and positioning content for institutional audiences
• Track performance metrics, evaluate campaign effectiveness, and optimize strategies based on data insights
• Manage multiple cross-regional workstreams, ensuring timely delivery and clear stakeholder communication
• Act as the main liaison between marketing and external partners to strengthen collaboration and outcomes
  
  

Requirements

• 5+ years of experience in B2B growth marketing, product marketing, or ecosystem marketing within SaaS, emerging tech, or similar industries
• Proven experience executing co-marketing programs and managing external partnerships
• Strong ability to translate complex technical products into clear, compelling narratives for business audiences
• Data-driven mindset with experience defining KPIs, tracking performance, and optimizing campaigns
• Familiarity with AI tools and ability to leverage automation for marketing efficiency
• High level of autonomy, initiative, and problem-solving capability in fast-paced environments
• Understanding of the crypto and broader technology ecosystem; experience in crypto-native environments is a plus
• Excellent communication and organizational skills, with the ability to manage global stakeholders
  
  

Benefits

• Opportunity to work on high-impact projects in a rapidly evolving technology space
• Collaborative, high-performing team environment with strong ownership and autonomy
• Exposure to global partnerships and innovative go-to-market strategies
• Flexible and dynamic work culture supporting remote collaboration
• Continuous learning opportunities and involvement in cutting-edge industry developments
• Chance to shape marketing strategy and influence growth at an early stage
  
  

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.