Product Marketing Lead — Cybersecurity SaaS (Startup Growth)

Arexdata Ltd; Alcobendas; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership of product marketing

Direct work with the CMO and the领导团队

Descripción de la vacante

Arexdata Ltd in Madrid is seeking a Product Marketing Manager to clarify and communicate the value of our DSPM platform to CISOs, CIOs, DPOs and compliance teams across regulated sectors.

You will own positioning, messaging and content, collaborate closely with product, presales and sales to translate technical capabilities into clear business value, and write datasheets, battlecards and go‑to‑market materials as the business scales.

Formación

• 5+ years in product, solution or technical marketing in B2B technology.
• Experience in cybersecurity, data security, or data governance.
• Ability to explain technical products in business terms.
• Excellent written English and Spanish.
• Experience with market research and competitive analysis.
• Comfortable working across product, presales and sales.
• Hands-on and organized with multi-project autonomy.

Responsabilidades

• Define value proposition and messaging for the platform and for each capability: Data Classification, Data Access Governance, Selective Remediation, Audit Trail and AI Risk Analytics.
• Adapt the message to each audience: security leaders, IT leaders, compliance and data protection teams, and executive management.
• Keep messaging consistent across the website, campaigns, sales materials and events.
• Write and produce datasheets, one-pagers, whitepapers, solution briefs, presentations, case studies and web copy.
• Plan and support product launches, turning new features into clear messages for customers and partners.
• Track customer needs, market trends and regulations driving demand in regulated sectors, such as GDPR, NIS2, DORA, the EU AI Act and ENS.
• Run competitive analysis and maintain battlecards against the main DSPM and data security vendors.
• Collect insights from sales conversations, customers and win/loss reviews and feed them back into messaging.
• Give sales and presales what they need to win: pitch decks, battlecards, objection handling and use cases.
• Keep the sales team up to date on product news, market changes and competitive positioning.
• Support proposals, RFPs and public tenders with product content.

Conocimientos

Product marketing

High-tech industries

Technical product understanding

Bilingual English/Spanish

Market research

Cross-functional collaboration

Project management

Herramientas

Zoho CRM

Canva

AI writing tools

Descripción del empleo

Arexdata Ltd in Madrid is seeking a Product Marketing Manager to clarify and communicate the value of our DSPM platform to CISOs, CIOs, DPOs and compliance teams across regulated sectors.

You will own positioning, messaging and content, collaborate closely with product, presales and sales to translate technical capabilities into clear business value, and write datasheets, battlecards and go‑to‑market materials as the business scales.