Product Marketing Manager

Arexdata Ltd; Alcobendas; Presencial; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Ownership of product marketing

Direct work with the CMO and the领导团队

Descripción de la vacante

Arexdata Ltd in Madrid is seeking a Product Marketing Manager to clarify and communicate the value of our DSPM platform to CISOs, CIOs, DPOs and compliance teams across regulated sectors.

You will own positioning, messaging and content, collaborate closely with product, presales and sales to translate technical capabilities into clear business value, and write datasheets, battlecards and go‑to‑market materials as the business scales.

Formación

• 5+ years in product, solution or technical marketing in B2B technology.
• Experience in cybersecurity, data security, or data governance.
• Ability to explain technical products in business terms.
• Excellent written English and Spanish.
• Experience with market research and competitive analysis.
• Comfortable working across product, presales and sales.
• Hands-on and organized with multi-project autonomy.

Responsabilidades

• Define value proposition and messaging for the platform and for each capability: Data Classification, Data Access Governance, Selective Remediation, Audit Trail and AI Risk Analytics.
• Adapt the message to each audience: security leaders, IT leaders, compliance and data protection teams, and executive management.
• Keep messaging consistent across the website, campaigns, sales materials and events.
• Write and produce datasheets, one-pagers, whitepapers, solution briefs, presentations, case studies and web copy.
• Plan and support product launches, turning new features into clear messages for customers and partners.
• Track customer needs, market trends and regulations driving demand in regulated sectors, such as GDPR, NIS2, DORA, the EU AI Act and ENS.
• Run competitive analysis and maintain battlecards against the main DSPM and data security vendors.
• Collect insights from sales conversations, customers and win/loss reviews and feed them back into messaging.
• Give sales and presales what they need to win: pitch decks, battlecards, objection handling and use cases.
• Keep the sales team up to date on product news, market changes and competitive positioning.
• Support proposals, RFPs and public tenders with product content.

Conocimientos

Product marketing

High-tech industries

Technical product understanding

Bilingual English/Spanish

Market research

Cross-functional collaboration

Project management

Herramientas

Zoho CRM

Canva

AI writing tools

Descripción del empleo

Arexdata helps organisations see where their sensitive data lives, who can access it and how it is being used, including by AI tools. Our DSPM (Data Security Posture Management) platform finds and classifies sensitive data, controls access and helps teams fix risks before they turn into a data leak, misuse or a compliance issue.

The platform covers endpoints, on-premise, cloud, SaaS and databases from a single point of control. All AI runs inside the customer’s own infrastructure, and the platform also detects Shadow AI.

Arexdata is the only DSPM listed in the CPSTIC catalogue of Spain’s National Cryptologic Centre (CCN) and a Strong Performer in Gartner Peer Insights for DSPM. More than 250 organisations across Europe and Latin America use it today. We were founded in Madrid in 2020 and are expanding across Europe and Latin America.

THE ROLE

Our technology solves a complex problem. As Product Marketing Manager, you will make it easy to understand, easy to explain and easy to buy.

You will own how we talk about the platform: positioning, messaging and the content that marketing, sales and presales use every day. You will work closely with product, presales and sales to turn technical capabilities into clear business value for CISOs, CIOs, DPOs and compliance teams, many of them in highly regulated industries.

This is a hands‑on role in a small team. You will write and produce content yourself, and what you build will shape how Arexdata goes to market as it scales.

WHAT YOU WILL DO

Positioning and messaging

• Define the value proposition and messaging for the platform and for each capability: Data Classification, Data Access Governance, Selective Remediation, Audit Trail and AI Risk Analytics.
• Adapt the message to each audience: security leaders, IT leaders, compliance and data protection teams, and executive management.
• Keep messaging consistent across the website, campaigns, sales materials and events.

Product content

• Write and produce datasheets, one-pagers, whitepapers, solution briefs, presentations, case studies and web copy.
• Plan and support product launches, turning new features into clear messages for customers and partners.

Market and competitive intelligence

• Track customer needs, market trends and the regulations that drive demand in regulated sectors, such as GDPR, NIS2, DORA, the EU AI Act and ENS.
• Run competitive analysis and maintain battlecards against the main DSPM and data security vendors.
• Collect insights from sales conversations, customers and win/loss reviews and feed them back into messaging.
• Give sales and presales what they need to win: pitch decks, battlecards, objection handling and use cases.
• Keep the sales team up to date on product news, market changes and competitive positioning.
• Support proposals, RFPs and public tenders with product content.

WHAT YOU BRING

• 5+ years in product, solution or technical marketing in B2B technology.
• Experience in high-tech industries, preferably in cybersecurity, data security, or data governance
• Ability to understand technical products (data, cloud, SaaS, AI) and explain them in business terms.
• Excellent written communication skills in both English and Spanish. You can make a complex topic clear in a few lines.
• Experience with market research and competitive analysis.
• Comfortable working across teams with product, presales and sales.
• Hands‑on and organised, able to run several projects at once with autonomy.

Nice to have

• Knowledge of regulated sectors such as public sector, banking, insurance or healthcare.
• Experience supporting RFPs or public tenders.
• Familiarity with Zoho CRM, Canva or AI writing tools.

WHAT WE OFFER

• Join a cybersecurity startup in full expansion across Europe and Latin America, with more than 250
• customers.
• Ownership of product marketing, with a direct impact on how Arexdata goes to market.
• Direct work with the CMO and the leadership team.