Private Banking CRM & Experience Designer

ING España&Portugal; Madrid; Híbrido; EUR 45.000 - 65.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Free company shuttle

Flexible remuneration

Gym access

Descripción de la vacante

ING España & Portugal is seeking a Private Banking CRM Specialist to design and optimise end-to-end client communications for Affluent and Private Banking clients. You will collaborate with Digital, Data, UX, Compliance and Customer Experience teams to deliver seamless, compliant interactions.

Responsibilities include defining communication strategies, building customer journeys across channels, and using marketing automation tools to enhance engagement and commercial performance.

Formación

• Bachelor’s or Master’s degree required.
• Proven experience in Customer Journey Management, CRM, Marketing, Digital Experience or Customer Experience.
• Experience defining personalised communications with tools such as UNICA or Adobe Journey Optimizer.

Responsabilidades

• Define and maintain the communication strategy for Private Banking clients across the full lifecycle.
• Design, map and optimise end-to-end journeys for Private Banking products and services.
• Personalise communications across channels using CRM and campaign tools.
• Monitor journey performance and drive improvements in engagement and business outcomes.

Conocimientos

Customer Journey Management

CRM

Marketing

Digital Experience

Product Management

UNICA

Adobe Journey Optimizer

Educación

Bachelor’s or Master’s degree

Herramientas

UNICA

Adobe Journey Optimizer

Descripción del empleo

ING España & Portugal is seeking a Private Banking CRM Specialist to design and optimise end-to-end client communications for Affluent and Private Banking clients. You will collaborate with Digital, Data, UX, Compliance and Customer Experience teams to deliver seamless, compliant interactions.

Responsibilities include defining communication strategies, building customer journeys across channels, and using marketing automation tools to enhance engagement and commercial performance.