Performance Marketing Manager (Meta & TikTok Ads)

Lurn Media Ltd.; Barcelona; Remote; EUR 39,000 - 47,000; Full time

Benefits offered by this job

Remote work

Learning budget

Annual team retreat

Competitive salary starting from €3,5k

Job summary

Lurn Media Ltd. is seeking an experienced Performance Marketing Specialist to own and scale ads across Meta, TikTok, Google, YouTube and LinkedIn from a fully remote setup.

You will optimize campaigns to lower CPL, improve ROAS, and align creative briefs with data insights, while keeping a full-funnel mindset and beating KPIs for education brands.

You’ll collaborate with a Creative Team to translate insights into sharper ads and stay ahead of platform changes for continuous improvement.

Qualifications

• 3–4+ years of hands-on experience managing and scaling Meta, TikTok, Google, YouTube and LinkedIn Ads — ideally at an agency
• Ability to set up tracking and interpret metrics precisely
• Strong creative strategy sense and its impact on performance
• Understanding full-funnel marketing — TOFU, MOFU, BOFU as a planning framework
• Native-level English; CET ±2 hours compatibility
• Great attention to detail; you double-check pixels and data before launch
• You’re adaptable and data-driven, willing to shift approaches when needed

Responsibilities

• Run campaigns across Meta, TikTok, Google, YouTube, and LinkedIn to fill classrooms and hit KPIs
• Dive deep into client goals, audiences, and what success looks like beyond clicks
• Analyze data to lower CPLs, improve ROAS, and raise lead quality
• Bridge data and creative by briefing the Creative Team with performance insights
• Stay ahead of platform updates and adopt best practices without waiting for a blog post

Skills

Meta Ads

TikTok Ads

Google Ads

YouTube Ads

LinkedIn Ads

Tracking setup

Creative strategy

Data analysis

Job description

You open Ads Manager before you open Instagram in the morning

You spotted a creative fatigue issue before the client even knew what creative fatigue was

You inherited a campaign with a $147 CPL and brought it down to $76 in 6 weeks

You understand why creative IS targeting — and you use that to brief better ads, not just complain about rising CPMs

You see a "Advantage+ Audience" toggle and have a very strong opinion about it

If you just felt personally called out — this 100% remote Performance Marketing role is for you.

What you'll actually be doing:

• Run ad campaigns that fill classrooms — Plan, build and scale Meta, TikTok, Google, LinkedIn & YouTube ads for some of the world's most exciting education brands. Your job: hit the KPIs, then beat them.
• Go deep on client goals — Fully understand what each client sells, who they're selling to, and what success actually looks like for their business. Not just clicks. Enrollments.
• Obsess over the data — Analyze and optimize relentlessly. Lower CPLs. Improve ROAS. Raise lead quality. If a campaign isn't performing, you're already three steps into fixing it before anyone asks.
• Be the bridge between data and creative — Work closely with our Creative Team to translate performance insights into sharper briefs. You know which hooks are dying, which angles are scaling, and how to communicate that clearly.
• Stay ahead of the game — Algorithm updates, platform changes, new best practices — you're not waiting for a blog post to tell you. You already know.

The role is NOT for you if:

• You set campaigns live and check back in a week
• You think "optimising" means adjusting budgets and calling it a day
• You've never looked at a creative and thought "this hook is why the CPL sucks"
• You need someone to explain why broad targeting is winning right now
• You treat every platform the same way (TikTok is not Facebook. We cannot stress this enough.)

It IS for you if:

• You have 3–4+ years of hands‑on experience managing and scaling Meta, TikTok, Google, YouTube and LinkedIn Ads — ideally at an agency
• You can set up tracking in your sleep and actually understand what you're measuring
• You have a solid grasp of creative strategy and how it directly impacts campaign performance
• You understand full‑funnel marketing — TOFU, MOFU, BOFU isn't just jargon to you, it's how you think
• You're a native‑level English speaker based in CET ±2 hours
• You triple‑check everything before it goes live — because launching a broken pixel is not a vibe
• You're not precious about your approach. You care about results, and you'll change your mind when the data tells you to

What's in it for you:

• 100% remote — your office is wherever your Wi‑Fi is strong enough to load Ads Manager
• Fast‑moving environment — we're scaling hard in 2026 and you'll be right in the middle of it
• Annual team retreat — one workation a year with the full crew (work hard, play harder)
• Learning budget — because the best media buyers never stop learning
• Competitive salary starting from €3,500 per month

We're looking for the person who sees "$200K+ monthly ad spend across 8 education clients" and thinks I've got this — not that's a lot of dashboards.