Performance Marketing and Content Technician

Fundación Pasqual Maragall; Barcelona; Híbrido; EUR 42.000 - 62.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Immediate incorporation

Permanent contract

38-hour work week

Flexible working hours

Hybrid work model (weekly)

Salary according to RemunerationPolicy

Work center in Barcelona

Descripción de la vacante

Fundación Pasqual Maragall in Barcelona seeks a Performance Marketing and Content Technician to manage digital campaigns and content for fundraising, driving lead generation and member conversion.

You will oversee planning, execution, and monitoring of campaigns across Meta and TikTok, ensure data quality with HubSpot, and coordinate with external providers. Proactive, data-driven, and team-oriented professionals are encouraged to apply.

Formación

• Degree or Bachelor in Marketing, Digital Marketing, Advertising or similar.
• 5+ years coordinating and executing advertising campaigns and digital projects.
• Experience with content design and video editing tools (Canva or similar).
• Experience in paid media, email marketing, and digital analytics tools.
• Experience with content creation, conceptualization, and writing.
• Experience with CRM and marketing automation (HubSpot or similar).
• Experience in the third sector and in advertising or media agencies is a plus.
• Languages: Native Spanish and Catalan, high English comprehension.

Responsabilidades

• Plan and monitor lead generation and email marketing campaigns with external providers.
• Manage validation of content and track objectives.
• Define content themes for campaigns and coordinate leads with agencies.
• Handle budgets and track ROI across campaigns.
• Ensure data quality and integration with HubSpot/CRM.
• Collaborate with internal teams to produce content for emails and social media.
• Monitor campaigns, prepare reports, and optimize performance.

Conocimientos

Campaign coordination

Content design

Video editing

Paid media

Email marketing

CRM & marketing automation

Data analytics

Spanish & Catalan

Educación

Marketing/Advertising/Communications degree

Herramientas

HubSpot

CRM systems

Canva

Descripción del empleo

Performance Marketing and Content Technician

The Pasqual Maragall Foundation was established in 2008 with the mission of promoting and developing cutting‑edge biomedical research. The Foundation is fully committed to making a decisive contribution to the search for global solutions to Alzheimer’s disease and other dementias, as well as raising public awareness to ensure that scientific support for these challenges receives the appropriate priority. The Foundation's research is conducted at the Barcelonaβeta Brain Research Center (BBRC), a research center established in partnership with Pompeu Fabra University.

The vision of the Pasqual Maragall Foundation is to achieve “A Future Without Alzheimer’s,” within a framework of active and healthy aging, associated with positive experiences and free from cognitive problems or decline. BBRC research focuses on the primary and secondary prevention of Alzheimer’s disease, made possible by the voluntary participation of thousands of people who contribute to scientific studies to ensure that, in the near future, far fewer people will be affected.

The Pasqual Maragall Foundation is a private, non‑profit organization. Its resources come from philanthropic donations from organizations and companies, as well as from an extensive network of over 115,000 members who contribute to funding research. The center's scientific staff also competitively obtain grants and subsidies, primarily from European funds and international foundations. For more information, visit http://www.fpmaragall.org www.barcelonabeta.org

Position Description

We are looking to hire a Performance Marketing and Content Technician, within the Fundraising Area, which will report directly to the Digital Fundraising Manager of the Foundation.

The mission of this role will be to manage digital projects and campaigns linked to lead generation objectives, as well as their subsequent conversion into members. This person will be responsible for the planning, execution, and monitoring of these digital campaigns and activations focused on fundraising, ensuring their quality and efficiency.

Project and campaign management

• Plan and monitor lead generation and email marketing campaigns with external providers.
• Manage content validation and track objectives.
• Participate in defining the content and themes to be addressed in these campaigns.
• Coordinate, validate and track the leads and partners generated by these campaigns to ensure their quality and avoid duplication.
• Contact and coordinate external providers (agencies).
• Identify new opportunities, channels, formats, and providers that contribute to improving the performance and impact of digital campaigns.
• Identify content opportunities that can enrich these campaigns.

Execution of own campaigns

• Define, execute and implement lead generation campaigns on different channels (Meta, TikTok).
• Conceptualize and create the necessary materials (videos, images).
• Schedule and manage the configuration of these campaigns on the platforms.
• Perform continuous monitoring and optimization of the parts.
• Coordinate and control the budget and objectives set for the campaigns.
• Ensure the quality, integration, and traceability of data from platforms with HubSpot and CRM.
• Keep track of the billing for these campaigns.
• Manage and monitor lead generation campaigns from other Fundraising areas (Loyalty, Strategic Alliances).

Coordination and collaboration

• Ensure proper communication between the different teams and people involved in the projects and campaigns.
• Inform and give visibility to the campaigns and their results in an orderly and clear manner to the different teams.
• Provide support to other members of the digital acquisition team in the creation of content for email marketing or social media.
• Collaborate in the monitoring and review of content and formats, supporting other projects of the digital acquisition team.

Data and results orientation

• Monitor, analyze, and prepare reports and results to evaluate and improve the impact of digital projects and campaigns.
• Use and integrate into daily tasks the results tracking tools and dashboards used by the Fundraising team.

Requirements

• Education: Degree or Bachelor's degree in Marketing, Digital Marketing, Advertising, Communication or similar, or equivalent experience.
• Previous experience of at least 5 years in coordinating and executing advertising campaigns and digital projects.
• Experience in content design and video editing tools (Canva or similar).
• Experience in paid media, email marketing, and digital analytics tools.
• Previous experience in content creation, conceptualization, and writing.
• Experience working with CRM, marketing automation tools and lead generation data management (HubSpot or similar).
• Experience in the third sector and in advertising or media agencies will be valued.
• Languages: Native Spanish and Catalan, high comprehension of English.

Personal skills

• Ownership and ability to autonomously manage the entire project.
• Great organizational and execution skills.
• Results-oriented and analytical.
• Proactivity in project and task management.
• Ease and willingness to work in a team.
• Excellent communication and management skills with internal and external stakeholders.
• Interest in staying up to date on new trends, tools and best practices in digital marketing and fundraising.
• Commitment to the mission and values of the Pasqual Maragall Foundation.

What we offer

• Immediate incorporation.
• Permanent contract.
• 38‑hour work week.
• Flexible working hours according to internal regulations to promote work‑life balance.
• Weekly hybrid work model (teleworking + in‑person).
• Flexible compensation program.
• Salary level according to the Foundation's Remuneration Policy, in reference to the evaluation of the position and the candidate's experience.
• Work center in Barcelona.