Performance Creative Strategist

Zabon; Barcelona; On-site; EUR 48,000 - 66,000; Full time

Benefits offered by this job

Very competitive salary

MacBook provided

Product allowance

Learning budget

Creative responsibility

Close work with founder

Job summary

Zabón is seeking a Performance Creative Strategist to shape paid social advertising for a fast-growing DTC natural cleaning brand. You will shape concepts, angles and scripts, driving performance across Meta, TikTok and other platforms.

The role offers full-time work with remote or hybrid in Barcelona, reporting to the founder and collaborating with a small, ambitious creative team. Salary is competitive and aligned with experience.

Qualifications

• 2–3+ years of experience in performance creative or paid social strategy.
• Experience with DTC brands in sustainability, wellness, home care or similar.
• Strong scripting and concept development with a commercial mindset.

Responsibilities

• Develop new ad concepts, angles, hooks and scripts.
• Lead creative ideation alongside the founder and team.
• Write and develop UGC, creator-led and product-focused ads.
• Create concepts for whitelisting/partnership ads
• Research competitors and trends to uncover new angles
• Turn customer objections into advertising ideas and test learnings
• Stay updated on Meta, TikTok and the wider DTC space

Skills

Creative ideation

Scriptwriting

Paid social

Meta advertising

UGC ads

English & Spanish

Performance marketing

Team collaboration

Job description

Full-time | Remote or Hybrid in Barcelona

ABOUT ZABÓN

Zabón is one of the fastest-growing DTC natural cleaning brands in Spain, trusted by hundreds of thousands of customers looking for healthier and more sustainable ways to clean their homes.

We're looking for a Performance Creative Strategist to join our fast-moving team and play a key role in shaping the ideas behind our paid social advertising.

You'll work closely with the founder and wider creative team, with real responsibility for developing concepts, angles, hooks and scripts that make people stop scrolling and drive performance.

The role can be fully remote or hybrid from Barcelona. We're prioritizing finding the right person over a specific location.

THE ROLE

We're looking for someone who is extremely creative, commercially minded and full of ideas.

You'll help shape our paid creative from initial concept through to scripts, creator briefs, iterations and performance learnings.

You'll develop ideas across UGC, creator content, founder-led ads, product demonstrations, whitelisting ads and other performance formats.

We want someone who is constantly thinking:

"What should we test next?"

WHAT YOU'LL DO

• Develop new ad concepts, angles, hooks and scripts
• Take a leading role in creative ideation alongside the founder and team
Write and develop UGC, creator-led, founder-led and product-focused ads
• Create concepts for whitelisting / partnership ads
• Research competitors, trends, customer reviews, comments and conversations to uncover new angles
• Turn customer problems, objections and motivations into strong advertising ideas
• Review creative performance and use learnings to shape new tests
• Contribute ideas for launches, seasonal campaigns and new products
• Stay up to date with what's working across Meta, TikTok and the wider DTC creative space

WHO WE'RE LOOKING FOR

You should be able to look at one product and find 20 completely different ways to sell it.

We're looking for someone who:

• Has 2-3+ years of experience in performance creative, paid social creative strategy or a closely related role
• Experience with DTC consumer brands in sustainability, natural products, wellness, beauty, home care, personal care or similar categories
• Is excellent at coming up with creative concepts, hooks and angles
• Is a strong scriptwriter with an instinct for natural, conversational content
• Understands what drives performance, not just what looks good
• Is very familiar with Meta advertising, UGC and creator-led ads
• Has experience developing whitelisting / partnership ad concepts
• Is comfortable working in a small team and taking real responsibility
• Is AI-native
• Is fluent in English and Spanish

Experience with brands that combine strong aesthetics, sustainability and performance marketing is a big plus.

We care much more about the quality of your ideas and the work you've actually created than having the perfect CV.

THE PACKAGE

• Full-time role
• Fully remote or hybrid in Barcelona
• Very competitive salary based on experience
• Work MacBook
• Zabón product allowance
• Learning and development budget
• High creative responsibility within a small, ambitious team
• The opportunity to work closely with the founder and have a real influence on what Zabón creates next

This isn't the right role for someone who simply wants to execute briefs or make content that looks nice.

• If your brain naturally generates hooks, concepts and ad ideas all day long, we'd love to hear from you.