SEO Marketing Copywriter at Zapiplay

Zapiplay; Tarragona; Presencial; EUR 28.000 - 42.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Technology kit

Welcome Kit

Reconciliation of work and family life

Medical and dental insurance

Permanent contracts

Team events

Paid training

Break room with drinks and fruit

Industry: health, wellness & fitness,

Continuous learning

Training is provided on major tools

Access to resources and courses

Salary Negotiable

Descripción de la vacante

Zapiplay, a full service marketing and design agency with bases in the UK and Spain, seeks an SEO Marketing Copywriter to join on-site in Tarragona. You will craft social media content, emails and websites while driving growth for global clients.

Requirements include 3+ years of copywriting, excellent Spanish writing, and proficiency with Adobe Creative Suite and video editing. The role offers a permanent contract and opportunities for career growth.

Formación

• Minimum 3 years' experience with a proven track record of creating high quality content (copy, images and videography).
• Excellent writing skills in Spanish.
• Proficient in Adobe Creative Suite and video production/editing software.
• Passion for community-based marketing to drive online engagement.
• Strong organisational/time management skills with attention to detail.
• Great passion for people, stories and communities.
• Humor, positivity and hard work.
• Experience in fitness/health wellness sectors.
• Understanding analytics tools for social publishing and virality.
• Ability to use spreadsheets to analyse data and spot trends.
• Proven track record of creating visual content.
• Experience in customer interactions and data-driven marketing.
• Ability to translate trends into workable forms for market needs.
• University degree in related field is an advantage.

Responsabilidades

• Produce content (written and visual) for social media and marketing materials.
• Monitor social spend against budget and track variances.
• Identify opportunities to grow online communities and engagement.
• Develop a funnel/communications strategy to convert followers to customers.
• Drive experiments to broaden brand ambassadors and engagement.
• Engage key users as part of campaigns and decision making.
• Develop customer stories for content marketing and PR.
• Execute digital marketing activities: keyword analysis and website updates.
• Plan social activities to build the online community.
• Assist in competitor reporting and analysis with a focus on branding and promotions.
• Report to Head of Digital Marketing and measure KPIs.

Conocimientos

Content creation

Spanish writing

Community marketing

Data analysis

Time management

Storytelling

Educación

University degree in related field

Herramientas

Adobe Creative Suite

Video editing software

Spreadsheet software

Analytics tools

Descripción del empleo

SEO Marketing Copywriter at Zapiplay in Tarragona, CT, ES

This Full time on site position offers great opportunities for career growth.

We are Zapiplay, a full service marketing and design agency based in the UK and Spain. We are looking for people to join us in our mission to provide world-class solutions to medium-sized businesses around the world. We are passionate about driving our clients' growth and are looking for people who take pride in their work and enjoy having a bit of fun at the same time. We're looking for talent to do something great together. We hire people like you: ambitious and forward-thinking people who want to be more than just another employee. Will you be one of them?

What we are looking for

Responsibilities

• Produce content (written and visual) for social media, marketing material, including emails and websites.
• Monitor ongoing social media and event marketing spend against budget, keep accurate records and highlight where variances occur.
• Proactively identify opportunities to engage and grow online communities through social media posts and online group management.
• Develop a complete funnel / communications strategy to convert followers into customers and then into brand ambassadors and champions.
• Drive tactical experiments to broaden the base of brand ambassadors and followers and deepen engagement.
• Identify key users and find ways to engage their voices as part of marketing campaigns and the decision-making process.
• Develop customer stories and disseminate them through content marketing / branding, public relations, public relations, etc.
• Execute relevant digital marketing activities, such as keyword analysis, website changes and social media posts.
• Plan and execute social activities that can help build our online community through group discussions and event management.
• Assist in the production of ongoing competitor reporting and analysis, with particular reference to branding, social media activities and promotions.
• Reporting to the Head of Digital Marketing and measuring performance against established KPIs.

Requirements

• Minimum 3 years' experience with a proven track record of creating high quality content (copy, images and videography) in the health and fitness, restaurant and real estate industries.
• Excellent writing skills in Spanish.
• Proficient in the use of Adobe Creative Suite and any video production and editing software.
• Passion for community-based marketing to drive online engagement.
• Strong organisational/time management skills with excellent attention to detail.
• Great passion for people, stories and communities.
• Good sense of humour, witty, positive and hard-working.
• Work experience in fitness, health or wellness companies.
• Understanding of all the analytical tools involved in social media publishing and the mechanics of virality.
• Ability to use spreadsheets to analyse data and spot trends.
• A proven track record of creating visual content.
• Experience in customer interactions and data-driven marketing.
• Ability to translate trends into workable forms that anticipate market and customer needs.
• A university degree in a related field, media, graphic design, public relations, film making, journalism ... etc. is an advantage.

Benefits

• Technology kit: laptop, mobile ...
• Welcome Kit: Sweatshirt, mug, thermos, ...
• Reconciliation of work and family life
• Medical and dental insurance
• Permanent contracts
• Team events
• Paid training
• Break room with drinks and fruit
• Industry: health, wellness & fitness, horeca, real estate
• Continuous learning
• Training is provided on all major platforms, tools and technologies.
• Access to hundreds of resources, courses and training materials online
• Salary Negotiable