Performance Marketing Manager, Madrid

Canva; Madrid; On-site; EUR 40,000 - 60,000; Full time

Benefits offered by this job

Equity packages

Inclusive parental leave policy

Annual Vibe & Thrive allowance

Flexible leave options

Job summary

Canva is looking for a Performance Marketing Specialist in Madrid, Spain, to optimize media buying across multiple channels. Your mission will be to partner with the marketing team, harnessing data-driven insights to drive performance while maximizing creative efforts.

As part of a dynamic marketing team, you'll set media strategy, manage budgets, and contribute to innovative campaigns that fuel Canva’s growth.

Canva offers a range of benefits including equity packages, flexible leave options, and a supportive work environment.

Qualifications

• Proven hands-on experience in media buying and budget management.
• Strong optimisation mindset and confidence making data-driven decisions.
• Experience designing experiments and building relationships with marketing science teams.
• Experience working iteratively with a creative team led by a creative strategist.
• Comfortable in a remote, multi-market environment.

Responsibilities

• Own day-to-day media buying, optimization and pacing across multiple channels.
• Set the media mix and lead budget allocation review processes.
• Partner with data team to run incrementality studies.
• Translate performance data into clear creative insights.
• Maximise the effectiveness of creative assets.

Skills

Media buying experience

Data-driven decision making

Collaboration with creative teams

Cross-channel growth mindset

Experience with MMM and incrementality testing

Creative testing experience

Job description

Join the team empowering the world to design

At Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world‑class growth marketing team that’s deeply local, highly creative, and relentlessly performance‑focused.

About the role

As the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments.

To be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences.

As part of this role, you will report to the Spain Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management.

What you’ll do

• Own day to day media buying, optimisation and pacing across multiple channels in Spain. You will focus on creative‑led channels (Meta, YT & TT, LinkedIn) as we have global search and ASO teams supporting Spain.
• Translate Spain priorities into concrete strategy and plans. Set these in partnership with the Global Growth Marketing team and Spain Country Team.
• Set the media mix, lead budget allocation review processes and own the experiment roadmap.
• Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs, utilise MMP and platform form data where appropriate.
• Translate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers.
• Actively manage creative rotation: scale top‑performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy.
• Evaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region.
• Work closely with creative team to maximise TikTok Content Suite and champion best practices in modern content formats to get and retain attention.
• Level up creative cohort analysis and bring unique insights into how we are running our creative flywheel.
• Lead formulation, implementation and learning cycles through CRO initiatives across channels.
• Improve performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems.

You’re probably a match if you have:

• Proven hands‑on experience in media buying and budget management across major platforms with strong media buying principle understanding.
• Strong optimisation mindset and confidence making data‑driven decisions.
• Proven experience collaborating with creative teams to improve performance through structured testing and iteration.
• Cross‑channel growth mindset, able to evaluate trade‑offs, dynamically shift investment, and prioritise incremental impact.
• Familiarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team.
• Experience with creative testing frameworks or sprint‑based experimentation.
• Experience working iteratively with a creative team led by a creative strategist.
• Experience improving funnels into Apps and Web based products.
• Comfortable working cross‑functionally in a remote, multi‑market environment.
• Spanish and good English, with a feel for market context.

About the team

You’ll be part of a highly collaborative, fast‑moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign.

What’s in it for you?

Achieving our crazy big goals motivates us to work hard – and we do – but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here’s a taste of what’s on offer:

• Equity packages – we want our success to be yours too.
• Inclusive parental leave policy that supports all parents & carers.
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.