Perfect Store Analyst Iberia

Perfetti Van Melle; Sant Esteve Sesrovires; Hybrid; EUR 42,000 - 60,000; Full time

Job summary

Perfetti Van Melle is seeking a data-driven Perfect Store Analyst Iberia to shape store execution and sales force effectiveness in Spain and Portugal. You will translate field data into actionable insights, collaborate with Sales and Trade Marketing, and drive adoption of SFA and image recognition tools across Iberia.

The role requires a strong analytics background, experience with BI reporting, SFA systems, and fluency in Spanish and English.

Qualifications

• Bachelor’s degree in Business Administration, Engineering or related field.
• 3+ years in Business Analytics within Sales or Field Force, preferably FMCG.
• Strong analytical skills and experience with BI tools and reporting.

Responsibilities

• Drive data-based store segmentation and coverage within the SFA system.
• Analyse store visits, travel time, frequency and coverage to improve field efficiency.
• Coordinate and maintain execution standards: MSL, PICOS, planograms, assortment, visibility and merchandising requirements.
• Monitor Perfect Store and SFA/IR performance and translate findings into actionable recommendations.
• Ensure KPI governance and support performance scorecards and business reviews with Sales leadership.
• Drive system adoption, data quality and training for Perfect Store standards.
• Act as Iberia business owner for SFA/IR solutions, coordinate with IT and vendors.
• Maintain system inputs and master data for SFA and IR tools.

Skills

BI tools

Sales Force Automation (SFA)

Microsoft Office

Data storytelling

Stakeholder management

Spanish & English fluency

Education

Bachelor’s degree in Business Administration or related

Tools

Sales Force Automation (SFA) systems

BI reporting tools

Microsoft Excel

Job description

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Perfect Store Analyst Iberia

Ready to take a fresh step in your career?

Our colleagues in the Trade Marketing team are eager to team up with you to make sure everyone can enjoy our delicious freshmakers and sweets every day.

Perfect Store Analyst Iberia

Location: Sant Esteve Sesrovires, Barcelona, Spain
Work model: Hybrid – 3 days per week in the Sant Esteve Sesrovires office
Department: Trade Marketing
Reports to: Trade Marketing Director Iberia

Where we need you:

As our Perfect Store Analyst Iberia, you will play a key role in driving the continuous development and performance of our Perfect Store strategy across Spain and Portugal.

Working closely with the Trade Marketing Director Iberia and the wider Sales organisation, you will turn field-performance data into actionable business insights, helping us improve in-store execution, optimise sales-force productivity and strengthen our commercial effectiveness.

You will support the implementation and ongoing development of Perfect Store standards, monitor key performance indicators and ensure that our Sales Force Automation (SFA) and Image Recognition (IR) solutions deliver real business value. Acting as the main Iberia business contact for these tools, you will also collaborate with external technology partners, coordinate user feedback and drive continuous improvements.

This is an exciting opportunity for an analytical and business-oriented professional who enjoys connecting data, technology and commercial strategy to make a tangible impact in the market.

Your core responsibilities at a glance:

• Drive data-based store segmentation and coverage: Support the development of store segmentation, prioritisation and coverage models, ensuring that visit strategies and rules are correctly reflected in our Sales Force Automation system.
• Optimise routes and field-force productivity: Analyse store visits, travel time, visit frequency and coverage to identify opportunities to improve sales-force efficiency, territory configuration and resource allocation.
• Support Perfect Store execution: Coordinate and maintain key execution standards, including Must Sell Lists (MSL), Picture of Success (PICOS), planograms, assortment, visibility and merchandising requirements.
• Turn data into business insights: Monitor Perfect Store and SFA/Image Recognition performance, identify execution gaps across regions, channels and store segments, and translate findings into actionable recommendations for Sales and Trade Marketing.
• Monitor performance and KPI governance: Ensure that Perfect Store and Field Force KPIs are accurately defined, calculated and monitored, supporting performance scorecards, target setting and business reviews with Sales leadership.
• Drive system adoption and continuous improvement: Monitor user adoption, data quality and training needs, supporting colleagues in embedding Perfect Store standards and processes into their daily activities.
• Act as the business owner of SFA/IR solutions: Serve as the main Iberia business contact for the systems, consolidate feedback from users and Sales Managers, coordinate with local IT and external vendors, and follow up on incidents and improvement requests.
• Maintain system inputs and documentation: Ensure that SFA and Image Recognition tools are regularly updated and that relevant master data and system information remain accurate.

The ingredients of Perfetti Van Melle – is this your flavor?

We are Taste Makers in Candy!

Perfetti Van Melle is one of the world’s largest manufacturers and distributors of confectionery and chewing gum, operating in more than 150 countries with over 17,000 employees.

Our brands—such as Mentos, Chupa Chups, Trident, and Smint—bring smiles to millions of consumers every day. We combine a passion for innovation with a commitment to quality, sustainability and fun.

What makes us unique:

• Empowering – Growth and development opportunities tailored to you.
• Fun – A family-like culture, team events, and yes… a candy factory!
• Innovation – Active engagement in topics like health, sustainability, and food safety.
• Dynamic – With operations in 30+ countries and exciting new acquisitions, we’re constantly evolving.

The ideal recipe for our new Perfect Store Analyst Iberia:

• A Bachelor’s degree in Business Administration, Engineering or a related field.
• At least 3 years of experience in Business Analytics, within Sales or Field Force departments, preferably in the FMCG industry.
• Strong analytical skills and experience working with Business Intelligence (BI) tools and reporting solutions.
• Previous experience with Sales Force Automation (SFA) systems and BI reporting.
• Advanced proficiency in Microsoft Office.
• Fluency in Spanish and English is required. Portuguese would be a plus.
• Strong data storytelling and presentation skills, with the ability to translate complex information into clear business insights and recommendations.
• Excellent stakeholder management and communication skills , with the ability to collaborate effectively with Sales teams, management, external vendors and international colleagues.
• A structured, organised and detail-oriented approach, combined with a continuous improvement mindset and curiosity to understand market dynamics.
• A proactive, pragmatic and results-oriented attitude, with the ability to navigate ambiguity, adapt to changing circumstances and solve problems effectively.

Additional requirements:

• A valid driving licence and own car are required to commute to our office in Sant Esteve Sesrovires, Barcelona, as public transport options may be limited.
• Availability to travel within Iberia approximately once a month and internationally approximately twice a year.

We offer:

• The opportunity to take ownership of a key business area and contribute to the development of the Perfect Store strategy across Iberia.
• Close collaboration with Sales, Trade Marketing and international teams.
• Exposure to cross-functional projects and business stakeholders.
• An opportunity to develop your analytical, commercial and stakeholder management capabilities.
• The chance to make a tangible impact on sales-force effectiveness and in-store execution.

Want a taste of more?

If this role sounds like a sweet next step and you’re ready to elevate our Trade Marketing team across Iberia, we’d love to meet you!

At Perfetti Van Melle, we believe the strength of our team lies in diversity. We create a workplace where everyone feels welcome, respected, and empowered to grow.