Remote E-commerce Marketing Strategist

Placements24; O Mente; Hybrid; EUR 75,000 - 110,000; Full time

Benefits offered by this job

Remote work support

Flexible working hours

Professional development

Conferences and training

Bonuses

Job summary

Placements24 is seeking an experienced Remote E-commerce Marketing Strategist to lead the development and execution of innovative marketing initiatives across multiple channels in a fast-growing online retail brand.

The role focuses on driving customer acquisition, retention, and revenue growth, with a data-driven approach and remote collaboration across cross-functional teams. A strategic thinker with strong analytical skills will thrive in this flexible, impact-driven position.

Qualifications

• 7+ years of progressive experience in e-commerce marketing with a focus on strategy development and execution.
• Proven track record of driving significant e-commerce growth through diverse digital marketing initiatives.
• Deep knowledge of SEO, SEM, PPC, social media, email automation, content strategy, and affiliate marketing.
• Experience with analytics tools (Google Analytics, Adobe Analytics) and CRM systems.
• Strong communication, presentation and remote collaboration skills, with ability to manage multiple stakeholders.

Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies across multiple channels (SEO, SEM, social, email, content, affiliates).
• Analyze market trends, customer behavior, and competitor activities to identify growth opportunities and optimization areas.
• Define target audiences and develop tailored marketing campaigns to engage them effectively.
• Oversee the creation of compelling marketing content, ensuring brand consistency and resonance with customers.
• Manage marketing budgets, allocate resources, and track ROI to maximize campaign performance.
• Collaborate with cross-functional teams (product, sales, creative) for integrated marketing efforts.
• Utilize analytics tools to monitor performance and inform strategic adjustments.
• Identify new and emerging digital channels and technologies to drive growth.
• Develop strategies to improve customer lifetime value and reduce acquisition cost.
• Stay updated on industry best practices and evolving digital marketing trends.

Skills

SEO

SEM

PPC

Social media

Email automation

Content strategy

Affiliate marketing

Analytics

Budget management

Remote collaboration

Education

Bachelor's degree in Marketing/Business

MBA

Tools

Google Analytics

Adobe Analytics

CRM systems

Job description

About the Role

Our client, a rapidly expanding online retail brand, is seeking an experienced and visionary Remote E-commerce Marketing Strategist to lead the development and execution of innovative marketing initiatives. This role is pivotal in driving customer acquisition, retention, and overall revenue growth for the company's e-commerce platforms. The ideal candidate will possess a deep understanding of the digital marketing landscape, a passion for data-driven decision-making, and the ability to translate complex market dynamics into actionable strategies. Operating entirely remotely , you will have the autonomy to shape the digital marketing direction and drive significant business outcomes. This is an exceptional opportunity to leverage your expertise in a flexible and impactful role with a forward-thinking organization.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, content marketing, and affiliate programs.
• Analyze market trends, customer behavior, and competitor activities to identify new growth opportunities and areas for optimization.
• Define target audiences and develop tailored marketing campaigns to effectively reach and engage them.
• Oversee the creation of compelling marketing content, ensuring brand consistency and resonance with target customers.
• Manage marketing budgets, allocate resources effectively, and track ROI to maximize campaign performance.
• Collaborate with cross-functional teams (e.g., product, sales, creative) to ensure integrated and cohesive marketing efforts.
• Utilize analytics tools to monitor campaign performance, generate insights, and inform strategic adjustments.
• Identify and explore new and emerging digital marketing channels and technologies.
• Develop and execute strategies to improve customer lifetime value and reduce customer acquisition cost.
• Stay abreast of industry best practices and evolving digital marketing trends.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• MBA or relevant Master's degree is a plus.
• Minimum of 7 years of progressive experience in e-commerce marketing, with a strong focus on strategy development and execution.
• Proven track record of successfully driving significant e-commerce growth through diverse digital marketing initiatives.
• In-depth knowledge of SEO, SEM, PPC, social media marketing, email automation, content strategy, and affiliate marketing.
• Proficiency with e-commerce platforms and analytics tools (e.g., Google Analytics, Adobe Analytics, CRM systems).
• Strong analytical and quantitative skills, with the ability to translate data into strategic insights and actionable plans.
• Excellent communication, presentation, and interpersonal skills, with experience in remote collaboration.
• Demonstrated ability to manage complex projects and multiple stakeholders effectively.
• Creative thinking and a passion for innovation in the digital marketing space.
• Experience in developing and managing marketing budgets.

Benefits

• Highly competitive salary package with potential for significant bonuses.
• Comprehensive remote work support and resources.
• Flexible working hours enabling excellent work-life balance.
• Extensive opportunities for professional development, conferences, and training.
• Access to cutting-edge marketing tools and technologies.
• The chance to significantly influence the strategic direction of a growing e-commerce brand.
• A supportive and collaborative remote team environment.