CRM & Growth Specialist - Global Expansion

Factorial HR; Barcelona; On-site; EUR 42,000 - 64,000; Full time

Benefits offered by this job

High growth, multicultural environment

Wellhub gym access

Cobee expenses management

Language classes

Office breakfast and organic fruit

Nora & Wetaca meal discounts

Pet friendly office

Job summary

Factorial HR is seeking a CRM & Growth Specialist to build and scale the growth engine for new markets. You will own lead lifecycle, design journeys, and automate CRM workflows to drive efficiency and revenue.

The role emphasizes experimentation with AI, data-driven decisions, and close collaboration with sales and partnerships. You will work in a highly international team, with a hands-on approach and a passion for turning ideas into scalable processes.

Qualifications

• 2–4 years of experience in CRM, Growth Marketing, Lifecycle Marketing, Marketing Operations or a similar revenue-focused role.
• Strong HubSpot experience with workflows, lists, emails, campaigns and CRM automation.
• You are a builder by nature, crafting processes where none exist and turning ideas into scalable solutions.
• You have a growth mindset and can translate data into action to impact the funnel.

Responsibilities

• Own lead lifecycle and nurturing strategies from first touch to sales opportunities.
• Build and optimise workflows, automations, lists, campaigns and CRM assets for scale.
• Identify manual processes and automate them using technology and AI.
• Design segmentation based on ICP, market maturity, buyer behaviour and priorities.
• Create new processes from scratch and scale successful experiments.
• Track CRM performance and link activities to pipeline and revenue outcomes.
• Continuously test and optimise campaigns and customer journeys using data.

Skills

CRM experience

Growth marketing

Lifecycle marketing

Marketing operations

Data-driven decisions

Tools

HubSpot

Job description

Hey there!

The Global Expansion team is looking for a CRM & Growth Specialist to help us build and scale the growth engine behind our newest markets.

Global Expansion is all about entering new markets, figuring out what works, and turning those learnings into scalable growth. We combine Direct Sales and Partnerships, which means there are many things to build from scratch: processes, journeys, automations, segmentation, reporting, lead management and ways of working.

We’re looking for someone who is hands‑on, highly curious, tech‑savvy and obsessed with making things work better. Someone who sees a manual process and immediately thinks “this should be automated”, loves experimenting with AI and new technologies, and enjoys working closely with other teams to turn ideas into growth.

This is not a role where you’ll inherit a perfectly built CRM machine. You’ll help build it.

Ready to be part of the challenge?

Your Mission, Should You Choose to Accept

• Own lead lifecycle and nurturing strategies, designing journeys that move prospects from first touch to sales opportunity and beyond.
• Build and optimise workflows, automations, lists, campaigns and other CRM assets, making sure our teams can execute efficiently and at scale.
• Identify manual or inefficient processes and automate them, constantly looking for ways to improve how we work through technology, AI and smart CRM solutions.
• Design segmentation and targeting strategies based on ICP, market maturity, buyer behaviour, source, channel and business priorities.
• Build new processes from scratch when there is no existing playbook, and turn successful experiments into scalable ways of working.
• Track and analyse CRM performance, connecting activities and lifecycle metrics to pipeline and revenue outcomes.
• Continuously experiment and optimise campaigns, automations and customer journeys based on data, user behaviour and market learnings.

Your Profile

• Fluent in English — you’ll be working in a highly international team. Other languages are a plus.
• 2–4 years of experience in CRM, Growth Marketing, Lifecycle Marketing, Marketing Operations, Revenue Operations or a similar revenue-focused role.
• Strong HubSpot experience. You are comfortable working with Workflows, Lists, Emails, Campaigns, Properties, Reports, Deal Management and CRM automation.
• You are a builder by nature. You don’t need everything to be defined for you and actually enjoy creating processes where there are none.
• You have a strong growth mindset: you care about business outcomes, understand funnels and know how to turn data into actions.
• You are highly tech‑savvy and AI‑curious. You actively explore AI and new tools to automate, simplify and improve the way teams work.
• You are comfortable working with data and metrics, defining KPIs, analysing performance and understanding how CRM activity contributes to pipeline and revenue.
• You are a great communicator and collaborator. You enjoy working with different teams, asking questions, influencing stakeholders and getting people aligned around new processes.
• You’re comfortable getting your hands dirty. You can think strategically, but you’re equally happy building a workflow, fixing a property, launching an email or digging into a CRM issue yourself.
• You are proactive, pragmatic and resourceful. In a new market, things change quickly and you know how to adapt.

About Us

At Factorial, we're building the leading business management software for companies of all sizes. Our platform centralizes key workflows across HR, finance, and operations, freeing teams from manual processes so they can focus on what really matters: leading, growing, and taking care of their people.

With almost 2,000 employees across +10 markets, we serve 700,000+ users and are one of Europe's fastest-growing SaaS companies, backed by top-tier investors and proudly headquartered in Barcelona.

We believe in bold goals, radical ownership, and inclusive collaboration. If you're excited to shape the future of business management technology, we'd love to meet you.

OUR VALUES

• We own it: We take responsibility for every project. We make decisions, not excuses.
• We learn and teach: We're dedicated to learning something new every day and, above all, share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think the worst mistake is not learning from them.

We believe in diverse talent: We welcome applicants from all backgrounds.

We believe in inclusion: We are committed to equal opportunities and actively promote workplace inclusion.

PERKS OF BEING PART OF OUR TEAM

• High growth, multicultural and friendly environment
• Healthy life with Wellhub (Gyms, pools, outdoor classes)
• Save expenses with Cobee
• Language classes
• Breakfast in the office and organic fruit
• Food discounts with Nora & Wetaca
• Pet Friendly

Much more that we'll spill during the interview process.