Operational Marketing Specialist

Thales Group; Madrid; On-site; EUR 42,000 - 55,000; Full time

Job summary

Thales Group in Madrid is seeking an Operational Marketing Specialist to drive demand generation for Iberia by planning and executing local marketing initiatives. The role focuses on organizing events, campaigns, and sales activation to build the sales pipeline.

You will coordinate with global and regional teams, adapt content for the local market, and support sales with compelling materials and campaigns. Fluency in English is required, with Portuguese as a plus.

Qualifications

• 3+ years in B2B marketing, preferably tech/cybersecurity
• Experience managing campaigns (digital and events) and end-to-end events/webinars
• Experience working with international or matrix teams
• Bachelor's degree in Marketing, Communications, Business or related field
• High level of English (C1 or above); Portuguese is a plus

Responsibilities

• Execute marketing campaigns focused on lead generation and direct sales support.
• Adapt global marketing initiatives to the local context (Spain and Portugal).
• Coordinate preparation of campaign assets with global teams.
• Track leads and support their conversion with sales teams.
• Plan and manage events and webinars from format to post-event follow-up, ensuring a seamless customer experience.

Skills

B2B marketing

Campaign management

Event management

Content creation

International collaboration

English proficiency

Education

Bachelor's degree in Marketing/Communications/Business

Job description

Location: Madrid Emilio Vargas, Spain

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billions of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.

Thales in Spain is a leader in technological solutions applied to Defence, Aeronautics, Security, Transportation and Space and, furthermore, is a global centre for excellence in Space, Security of Critical Infrastructures and Transportation. With a turnover of €320 million and a staff of 1,200, it exports approximately 40% of its total production principally to the Middle East, North Africa and Latin America.

The Operational Marketing Specialist will be responsible for supporting demand generation and the sales pipeline in Iberia through the local planning and execution of marketing initiatives, with a primary focus on organizing events, campaigns, and sales activation.

WHAT WILL YOU DO :

1. Demand Generation and Campaigns

• Execute marketing campaigns focused on lead generation and direct sales support.
• Adapt global marketing initiatives to the local context (Spain and Portugal).
• Coordinate the preparation of campaign assets (email campaigns, content, schedules, etc.) in alignment with global teams.
• Track leads and support their conversion in collaboration with sales teams.

2. End-to-End Organization of Events and Webinars as the Primary Driver of Demand Generation

• Define formats, topics, and speakers in coordination with sales and partners.
• Manage logistics (platforms, vendors, venues, agendas, invitations).
• Coordinate communication and attendee engagement.
• Manage leads and conduct post-event follow-up.
• Ensure the quality and consistency of the customer experience at all events.

3. Coordination with BL and Regional Marketing

• Serve as the local liaison with the marketing and communications teams for the business line and the Iberia & Turkey region.
• Ensure the proper local implementation of global campaigns and initiatives.
• Participate in international coordination and reporting mechanisms.
• Ensure consistency in messaging and priorities, without taking ownership of their strategic definition.

4. Sales and Partnership Support

• Work closely with sales and partnership teams to implement initiatives that drive business opportunities.
• Support the preparation of materials for events, sales meetings, and specific demand-generation activities.
• Contribute to the visibility of offerings and capabilities through concrete marketing actions.

5. Local Implementation of Branding, Content, and Digital Initiatives

• Ensure the correct local implementation of brand guidelines defined by global marketing.
• Coordinate the adaptation and use of existing content (not its creation).
• Support the publication of content and assets on digital channels in coordination with global teams.
• Serve as the local point of contact for web initiatives, digital campaigns, or the intranet.

PROFESSIONAL REQUIREMENTS

• More than 3 years of experience in B2B marketing, preferably in technology/cybersecurity.
• Proven experience in: campaign management (digital and events); end-to-end organization of in-person events and webinars; content creation and adaptation (presentations, sales materials, etc.).
• Experience working with international or matrix teams.
• Bachelor's degree in Marketing, Communication, Business Administration, or a related field.
• High level of English (minimum B2–C1) is required.
• Knowledge of Portuguese is a plus.

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working.