Operational Excellence Specialist

Beiersdorf AG; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Beiersdorf AG is seeking a Category Management professional in Madrid to drive assortment, distribution, and promotions strategy. You will translate category insights into actionable guidelines across retailers and channels, focusing on hero products and price architecture.

You will partner with Marketing, Sales and Finance to optimize pricing, track competitive activity, and deliver measurable improvements in brand and retailer performance.

Formación

• At least 5 years of Category Management experience within FMCG (RGM experience).
• Strong analytical thinking with ability to translate data into actions.
• Excellent communication and stakeholder management skills.
• Fluency in English; comfortable presenting to cross-functional teams.

Responsabilidades

• Define the ideal assortment (MSL) by retailer environment and identify hero products.
• Identify assortment opportunities based on market and shopper analysis.
• Define must win channels and set distribution targets.
• Develop promotional and pricing strategies and evaluate performance.
• Collaborate with Marketing, Sales, Finance to shape pricing and promo plans.
• Track pricing, propose improvements, and define new annual list prices.

Herramientas

Power BI

M365

Nielsen

Kantar

Descripción del empleo

Your Tasks

In this role you will be responsible for defining the categories strategy and translating it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, by in-depth categories analysis and shopper understanding using all the relevant data & sources of information.

Your tasks:

ASSORTMENT & DISTRIBUTION:

• Define the ideal assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture
• Identify assortment opportunities based on in-depth market and shopper analysis
• Define the must win channels for innovation and set the distribution targets

PROMOTIONS & PRICING:

• Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depths by category
• Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance
• Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate
• Influence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics, and frequency to ensure the delivery of key brand and retailer promotional objectives
• Evaluate current pricing strategies and define areas for improvements
• Constantly track competitors pricing and translate insights/learnings into clear recommendations for Beiersdorf
• Develop in close co-operation with Marketing, Sales & Finance the pricing strategy of new products
• Define based on pricing analysis in the category & financial KPIs the new annual list prices

Your Profile

• At least 5 years of Category Management experience – RGM expertise within FMCG industry
• Proven experiences of matching brand strategies and channel strategies with financial KPIs
• Strong analytical skills and critical thinking. Analyze and understand multiple data points, formulate questions and hypotheses and challenge the status quo
• Effective communication. Formulate messages to the point and take others along. Fluent in English
• Teamwork and stakeholder management. Engage and collaborate with a multitude of different parties
• Prioritization & organization of work. Systematically prioritize and implement a structured solution or action plan
• Problem solving & decision making. Understand complex problems and propose with fact-based arguments on the best solution
• Result & solution oriented: strong desire to win
• Advanced in M365, Nielsen, Kantar, Power BI

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.