Online Marketing Analytics Manager

Edreams; Madrid; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Prime Plus membership

Relocation support

Premium equipment

Job summary

eDreams ODIGEO seeks an Online Marketing Analytics Manager to lead a team of analysts, shape advanced analytics and AI initiatives, and transform data into strategic growth across global markets.

You will drive analytics strategy for online campaigns, champion AI adoption, and mentor analysts while delivering high-impact insights to leadership. A robust background in digital marketing analytics and strong SQL, Python/R skills are essential. A hybrid work model is offered.

Qualifications

• Degree in a quantitative or technical field.
• Proven ability to translate data into actionable insights.
• Experience in digital marketing analytics is preferred.
• Strong SQL proficiency and data manipulation skills.
• Experience with Python or R for analysis and modeling.

Responsibilities

• Define analytics and reporting strategy for online marketing campaigns.
• Lead AI and automation initiatives within marketing analytics.
• Design and analyze experiments; drive a test-and-learn culture.
• Manage and mentor a team of analysts.
• Translate business questions into analyses and model data from diverse sources.
• Report campaign performance to senior management with clear insights.

Skills

SQL

Python

R

Data storytelling

Statistical analysis

A/B testing

Looker Studio/Data Studio

Tableau

PowerBI

Excellent communication

Agile methodologies

Education

Degree in a quantitative or technical field

Tools

Looker Studio/DataStudio

Tableau

PowerBI

Job description

Online Marketing Analytics Manager

As you think about your next bold career move, are you ready to shape the future of digital marketing with data and AI? Start your journey with us! We are seeking an ambitious, experienced Online Marketing Analytics Manager to join our Marketing Performance organization in Barcelona. ¿Es este el siguiente paso en su carrera? Descubra si es el candidato adecuado leyendo la descripción completa a continuación. In this role, you will lead and continue building a talented team of analysts, drive our advanced analytics and AI agenda, and turn complex data into strategic growth for our global business.

Why eDreams ODIGEO

Join the world’s leading travel subscription platform. We pioneered Prime, the first and world’s leading travel subscription programme since launching in 2017. Millions of Prime members every year across multiple markets. 5 brands: eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo. This entire Prime experience is powered by a proprietary, industry-leading AI platform that delivers a smarter, hyper-personalised service and comprehensive travel experience globally to its members. Diversity is our strength that’s why our eDOers are coming from different nationalities from all continents – 99% permanent contracts. Prime members are subscribed to global travel, gaining access to a comprehensive multi-product offering for all their travel needs—including hotels, rail, flights, dynamic packages and car rental, among others— compounded by industry-leading flexibility features and exclusive, member-only benefits.

What you will do

As an eDOer, you will have clear objectives, exciting challenges, and a transparent view of how your work directly contributes to our global company goals and our customers.

The Role's Key Responsibilities

• Shaping the Strategy: Define and execute the analytics and reporting strategy for our online marketing campaigns, ensuring long-term value generation through deep, actionable insights and data-driven decision-making.
• Pioneering AI & Automation: Champion the strategic adoption and implementation of AI within our marketing analytics ecosystem. You will leverage predictive modeling and intelligent automation to transform raw data into forward-looking insights, keeping us at the absolute cutting edge of marketing innovation.
• Driving Innovation: Design, track, and analyze experiments while helping build a continuous "test and learn" agenda across marketing channels.
• Leading & Mentoring: Manage a team of analysts—leading, supporting, coaching, and guiding them. You will set clear expectations and ensure they are fully equipped to succeed by providing them with the necessary business context, tools, and hands-on guidance to deliver robust, high-impact insights.
• Solving Complex Business Problems: Translate complex business questions into functional analyses. Extract, manipulate, and model data from diverse sources using Python, R, or SQL, and collaborate with stakeholders to bring your insights to life.
• Performance Reporting: Report on overall campaign performance to senior management, evaluating success and delivering clear insights from multiple analytical angles.

How you will do it

• Stakeholder Collaboration: Deeply understand business requirements by working closely with key stakeholders, combining their needs with your deep knowledge of digital marketing analytics and statistics to build best-in-class practices.
• Impact-Driven Prioritization: Effectively prioritize projects and requests to drive consistent progress against our Objectives and Key Results (OKRs).
• Agile Execution: Work and adapt in a fast-paced, agile, and lean environment focused on delivering continuous value to our customers.
• Strategic Focus: Manage multiple selected projects simultaneously without losing sight of the "big picture."
• Culture of Growth: Empower and develop junior team members, fostering a supportive environment and contributing positively to our shared growth mindset.

What you need to succeed

Your Profile, Skills, and Experience

Core Requirements

• Education: Degree in a quantitative or technical field (such as Statistics, Mathematics, Physics, Computer Science, Engineering, or a related discipline).
• Analytical Mindset: Excellent analytical thinking, with fluency in data analysis and a proven ability to translate complex data into compelling stories (data storytelling).
• Curiosity & Proactive Ownership: Naturally curious and highly proactive, with a relentless drive to dig beneath the surface, solve complex business challenges, and take full ownership of end-to-end outcomes.
• Business Acumen: Exceptional business intuition and context-awareness.
• Proven track record of grounding analysis in core business metrics and translating goals into actionable strategies that prioritize real trading impact over technical complexity.
• Proven Track Record: Solid professional experience in digital marketing analytics roles, with prior experience mentoring or managing other analysts.
• Technical Toolkit: Strong proficiency in writing SQL queries to extract and manipulate data.
• Experience or knowledge working with Python, R, or similar programming languages for data manipulation and statistical analysis.
• Experience building dashboards using data visualization tools (e.G., Looker Studio/DataStudio, Tableau, PowerBI).
• Statistical Foundation: A solid understanding of statistical techniques for interpreting summary metrics, assessing confidence intervals, and conducting hypothesis testing (A/B testing).
• Soft Skills: Exceptional communication, organizational, and problem-solving skills, with a keen attention to detail.
• You are highly collaborative and thrive on giving and receiving feedback.
• Language: Fluency in English (both written and verbal).
• Good to have: Domain Expertise: A strong understanding of digital marketing and marketing/ad-tech ecosystems (including tracking, conversion funnels, and core marketing KPIs).
• Agile Frameworks: Familiarity working within agile or lean frameworks.
• Advanced Marketing Methodologies: Exposure to Marketing Mix Modeling (MMM), Causal Inference, or multi-touch attribution frameworks.
• AI & ML Applications: Practical experience applying machine learning algorithms or AI tools to marketing problems (e.G., customer lifetime value modeling, predictive churn, automated insights).

What’s in it for you

The best talent deserves the best benefits.

A rewarding Compensation package! Prime Plus membership, competitive salary and benefits package, including flexible benefits, performance-based bonuses, birthday day off, discounts and partnerships, relocation support and premium equipment with role-based selection options and device ownership through our equipment lifecycle program when it reaches its refresh cycle.

Continuous learning to fuel your growth and explore new horizons! Learn and grow with free Coursera access, soft skills workshops, tech training, leadership development, and more. Plus, enjoy a great onboarding program. Grow opportunities to empower your career and unleash your potential! Personalised career paths and the eVOLVE Program will help you discover, grow, and thrive. Internal mobility opportunities let you pursue horizontal career changes and promotions.

Your Well-being is our priority. Embrace Freedom and Flexibility! At eDO, we value flexibility, employee care, and transparency. We offer a hybrid home-office model focused on outcomes. You'll be able to find the right work-personal life balance that suits you best. Work hard, party hard! We believe in having fun and connecting with colleagues! Join eDO for after-work events, padel tournaments, parties, and more. Create communities based on your passions, like sports and music. Come to work as you are, with no dress code, and enjoy free fruit, coffee, and tea at our offices. Enjoy a dynamic and healthy environment! Be innovative, take risks, and share your ideas. Our diverse and open-minded teams support high performance, learning, and growth. You'll work in an Agile mindset environment with recognition at our core.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. Our people are the key to our success. Each one of them is unique in their own way and the respect for their uniqueness is and will always be a passion and motivation.