New Product Specialist. Temporary

McDonald's Restaurants Limited; Madrid; On-site; EUR 32,000 - 48,000; Full time

Benefits offered by this job

Flexible remuneration (childcare)

Career development plan

Family-friendly

Great work environment

Annual awards

Job summary

McDonald’s in Madrid is seeking a fixed-term New Product Development Specialist to join the Marketing team for approximately seven months. You will lead the design of the local portfolio and work with suppliers and BI to assess profitability and forecast sales for promotional activations.

The role requires a degree in business or MBA in Marketing, at least 3 years of experience, and English at B2 level. The position offers a 37.5-hour week, generous annual leave, and a career development plan

Qualifications

• Languages: English (B2), both written and spoken.
• Minimum 3 years of experience.
• Degree in business sciences, business administration and management or MBA in Marketing.

Responsibilities

• Support in the development of the marketing plan based on market and consumer analysis.
• Ensure brand portfolio has the right platforms and products aligned with consumer trends.
• Lead and coordinate the product development plan with suppliers and other departments.
• Participate in consumer testing in partnership with BI team.
• Partner with BI for sales forecasting of promotional activations.
• Analyze and control platform profitability and track evolution over time.
• Perform market analysis to identify new development opportunities.

Skills

English (B2)

Education

Bachelor's degree in Business Sciences / Business Administration and Management

MBA in Marketing

Job description

Want to join a brand that everybody knows and loves? In McDonald’s we’re aware of our scale and work to have a positive impact wherever we operate. If you’re looking for a company that’s committed to care for our planet, society, and economy, keep reading!

At McDonald’s, we are looking for a fixed-term New Product Development Specialist to join our Marketing team in Madrid for approximately seven months.

The main purpose of this role will be to lead the design of McDonald’s local portfolio while assessing and optimizing its composition. Bring product innovation to the table to accelerate overall business performance in the short term.

What will key accountabilities be?

• Support in the development of the marketing plan by providing strategic reflection, recommendations, and action plans to the Marketing Manager. This must be based on market and consumer analysis, including the collection of key gastronomic trends, changes in consumer behavior, and movements of main competitors, with a focus on the development of the product portfolio.
• Ensure that brand’s portfolio has the right platforms and products, aligning it with consumer trends and minimizing operational complexity.
• Lead and coordinate the product development plan following internal procedures for that matter, interacting with suppliers in search for innovative ideas, and collaborating with other departments to guarantee the best product experience possible to our customers.
• Participate in the development of consumer testing, in partnership with BI team.
• Partner with the BI department in sales forecasting of promotional activations.
• Analyze and control platform's profitability, including breakdown by platform, understanding contributions to total F&P, and tracking evolution over time.

Team – Shared Responsabilities:

• Perform market analysis on a regular basis, monitor competition, and consumer trends with the aim of finding new development opportunities, transforming it into proposals for new products, in collaboration with Consumer Insights.
• Monitoring and analysis of sales, as well as proactivity to propose corrective and innovative actions that improve their results in collaboration with Brand Specialist.

Position Requests

Experience

• Minimum 3 years of experience

Academic Studies / Knowledge

• A degree in business sciences, business administration and management or have completed an MBA in Marketing.
• Languages: English (b2), both written and spoken
• Flexible schedule for a healthy work/life balance
• 37.5 hours working week, 27 days of annual leave
• Competitive salary reviewed annually
• Remuneration package beyond your salary:
• Flexible remuneration such as childcare vouchers
• Career and development plan (that can take you anywhere in the McDonald’s world!)
• We are a family-friendly company
• Great work environment
• Annual awards (to recognize the extraordinary)