Brand Specialist

Miele España; Madrid; On-site; EUR 42,000 - 48,000; Full time

Benefits offered by this job

Meal vouchers

Annual bonus

Flexible hours

Employee parking

Open-concept office with free coffee &

fruit and shared lunch space

Job summary

Miele España is seeking a Brand Specialist to join our Madrid marketing team and drive local campaigns, social media, and PR initiatives in a collaborative, international environment.

You will localize global assets, manage campaigns with media partners, and contribute to brand activation, digital marketing, and communications. This full-time role offers a dynamic office setting and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3+ years of experience in a similar role, or in Media Planning and Social Media or Integrated Marketing.
• Fluent in Spanish and high proficiency in English.
• Good understanding of digital marketing and social media platforms.
• Strong project management skills with the ability to manage multiple stakeholders and priorities and a data-driven mindset.
• Excellent communication and relationship management skills.
• Positive, proactive and creative with strong organizational skills.
• Willingness to travel as required by the business.

Responsibilities

• Execute global brand and digital campaigns in the Spanish market.
• Localize global campaign assets and coordinate delivery of materials to media agency.
• Develop and implement local brand activation initiatives to boost awareness and desirability.
• Develop and execute the local social media strategy in line with global guidelines.
• Plan and optimize paid social media campaigns supporting owned content initiatives.
• Contribute to the annual media strategy based on priorities and goals, working closely with the media agency.
• Support the development of the local PR strategy to strengthen brand reputation.
• Collaborate with internal and external partners to maximize earned media opportunities.

Skills

Project management

Digital marketing

Fluent Spanish

English proficiency

Communication skills

Campaign coordination

Analytics mindset

Education

Bachelor's degree in Marketing, Communications, Business or related field

Job description

At Miele, Immer Besser is more than just a promise to our customers — it also shapes the way we work together. In our Madrid office, we are looking for a Brand Specialist who wants to contribute to a collaborative, international, and people-focused environment, joining our Marketing Team.

Key Responsibilities of the role include:

Brand Campaigns & Activation

• Execute global brand and digital campaigns in the Spanish market
• Localize global campaign assets and coordinate the delivery of campaign materials to media agency.
• Develop and implement local brand activation initiatives that strengthen brand awareness, consideration and desirability.

Social Media & Content

• Develop and execute the local social media strategy in line with global guidelines and market needs.
• Plan, execute and optimize paid social media campaigns supporting owned content initiatives.
• Contribute to the development of the annual media strategy based on business priorities and brand objectives, closely working
• Brief and collaborate closely with the media agency to ensure flawless campaign execution across all channels.

Public Relations

• Support the development of the local PR strategy to strengthen brand reputation.
• Collaborate with internal and external partners to maximize earned media opportunities.

What are we looking for?

• Bachelor's degree in Marketing, Communications, Business or a related field.
• 3+ years of experience in a similar role, or at least in Media Planning and Social Media or Integrated Marketing.
• Fluent in Spanish, and high proficiency in English.
• Good understanding of digital marketing and social media platforms.
• Great project management skills with the ability to manage multiple stakeholders and priorities, as well as analytical mindset (with experience monitoring KPIs) and translating insights into action.
• Excellent communication and relationship management skills.
• Positive and can-do attitude, with a creative and proactive approach as well as great organization skills.
• Available to travel as required by the business.

Ideally (but not a must):

• Prior relevant experience within a premium or consumer brand.
• Previous experience with Public Relations and Brand Activation.
• Experience working in an international matrix organization.

What do we offer?

• A competitive salary, an annual bonus based on company profits as well as meal vouchers, among other company benefits.
• Full time position (40h/week), with flexible hours.
• December 24 and 31 as additional days off.
• Available parking for employees.
• Our open-concept working space with free coffee and fruit, as well as a fully equipped Miele kitchen to enjoy and share lunch with your colleagues, if wished.
• The opportunity to learn and grow in a multidisciplinary and very dynamic marketing team.