Marketing strategy & operations

Cushman & Wakefield; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Cushman & Wakefield in Madrid is seeking a Senior Consultant within the Communications, Marketing & Innovation team to drive strategic and transformation projects across a portfolio of approximately 35 shopping centres. The role emphasizes cross-functional collaboration, identifying opportunities, improving processes, and delivering value.

You will lead projects in Customer Experience, marketing, communications, innovation, digitalisation, and sustainability, translating objectives into

Qualifications

• 5+ years of experience in consulting, transformation, strategy, or related fields.
• Proven experience leading cross-functional projects and multidisciplinary teams.
• Strong structuring, analytical, synthesis, and problem-solving skills.
• Autonomous, proactive, results-oriented with ability to turn objectives into action plans.
• Strong influencing and stakeholder management skills.
• Advanced proficiency in Excel and PowerPoint.
• Fluent English, minimum C1.

Responsibilities

• Lead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.
• Identify opportunities for improvement, efficiency, and innovation, and translate them into concrete and actionable initiatives.
• Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.
• Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.
• Drive pilot projects, analyse results, and define implementation and rollout models across the portfolio.
• Review and enhance processes, working tools, reporting frameworks, and governance models within the department.
• Analyse data and KPIs to generate insights and recommendations that support decision-making.
• Identify relevant trends, solutions, suppliers, and best practices, facilitating their transfer and implementation across the portfolio.

Skills

Cross-functional leadership

Stakeholder management

Analytical thinking

Problem solving

Excel

PowerPoint

English fluency

Education

Bachelor's degree in a relevant field

Tools

Excel

PowerPoint

Job description

Job Title

Marketing strategy & operations

Job Description Summary

The role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.

Job Description

We are looking to hire a Senior Consultant to join the Communications, Marketing & Innovation team within Asset Services, with the aim of driving strategic and transformation projects across a portfolio of approximately 35 shopping centres.

The role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.

Key Responsibilities

• Lead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.
• Identify opportunities for improvement, efficiency, and innovation, and translate them into concrete and actionable initiatives.
• Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.
• Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.
• Drive pilot projects, analyse results, and define implementation and rollout models across the portfolio.
• Review and enhance processes, working tools, reporting frameworks, and governance models within the department.
• Analyse data and KPIs to generate insights and recommendations that support decision-making.
• Identify relevant trends, solutions, suppliers, and best practices, facilitating their transfer and implementation across the portfolio.

Professional Profile

• Professional with at least 5 years of experience in consulting, transformation, strategy, Customer Experience, innovation, marketing, or project management.
• Proven experience leading cross-functional projects and working with multidisciplinary teams.
• Strong structuring, analytical, synthesis, and problem-solving skills.
• Autonomous, proactive, and results-oriented profile, with the ability to turn loosely defined objectives into clear action plans.
• Strong influencing, communication, and stakeholder management skills.
• Strong interest in continuous improvement, innovation, and customer-focused digital solutions.
• Advanced proficiency in Excel and PowerPoint.
• Fluent spoken and written English, minimum C1 level.

Previous experience in consulting, multinational companies, digital transformation, Customer Experience, Retail, Real Estate, or other customer experience-intensive industries will be highly valued.

Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic. Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace. If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.

INCO: “Cushman & Wakefield”