Marketing strategy & operations

Cushman & Wakefield; Comunidad de Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Cushman & Wakefield is recruiting a Senior Consultant for the Communications, Marketing & Innovation team within Asset Services in Madrid. You will drive strategic and transformation projects across a portfolio of approximately 35 shopping centres, coordinating internal teams, centres, suppliers, and partners to deliver value.

The role emphasizes structured project work, data-driven insights, and continuous improvement, requiring 5+ years of consulting or transformation experience and strong

Qualifications

• Professional with at least 5 years of experience in consulting, transformation, strategy, or project management.
• Proven track record leading cross-functional projects and working with multidisciplinary teams.
• Fluent English (C1) spoken and written.
• Advanced proficiency in Excel and PowerPoint.

Responsibilities

• Lead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.
• Identify opportunities for improvement, efficiency, and innovation, and translate them into concrete and actionable initiatives.
• Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.
• Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.

Skills

Cross-functional leadership

Project management

Stakeholder management

Analytical thinking

Communication

Tools

Excel

PowerPoint

Job description

Job TitleMarketing strategy & operationsJob Description SummaryThe role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.Job DescriptionWe are looking to hire a Senior Consultant to join the Communications, Marketing & Innovation team within Asset Services, with the aim of driving strategic and transformation projects across a portfolio of approximately 35 shopping centres.The role will have a cross-functional focus, identifying opportunities, improving processes, coordinating portfolio-wide initiatives, and ensuring the successful implementation of projects that deliver value across the entire portfolio.Key ResponsibilitiesLead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.Identify opportunities for improvement, efficiency, and innovation, and translate them into concrete and actionable initiatives.Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.Drive pilot projects, analyse results, and define implementation and rollout models across the portfolio.Review and enhance processes, working tools, reporting frameworks, and governance models within the department.Analyse data and KPIs to generate insights and recommendations that support decision-making.Identify relevant trends, solutions, suppliers, and best practices, facilitating their transfer and implementation across the portfolio.Professional ProfileProfessional with at least 5 years of experience in consulting, transformation, strategy, Customer Experience, innovation, marketing, or project management.Proven experience leading cross-functional projects and working with multidisciplinary teams.Strong structuring, analytical, synthesis, and problem-solving skills.Autonomous, proactive, and results-oriented profile, with the ability to turn loosely defined objectives into clear action plans.Strong influencing, communication, and stakeholder management skills.Strong interest in continuous improvement, innovation, and customer-focused digital solutions.Advanced proficiency in Excel and PowerPoint.Fluent spoken and written English, minimum C1 level.Previous experience in consulting, multinational companies, digital transformation, Customer Experience, Retail, Real Estate, or other customer experience-intensive industries will be highly valued.Cushman & Wakefield is an equal opportunity / affirmative action employer. All qualified candidates will receive consideration for employment without regard to ethnicity, gender, gender identity or expression, sexual orientation, age, disability, religion, marital status, or any other legally protected characteristic. Cushman & Wakefield is committed to equity in employment, and our goal is to have a diverse, inclusive and barrier-free workplace. If you are a person with a disability and need any other accessible accommodations during the hiring process, you are invited to bring this to the Talent Acquisition Advisor’s attention once they have made contact.INCO: “Cushman & Wakefield”