Senior Marketing Strategy & Transformation Lead

Cushman & Wakefield; Madrid; On-site; EUR 60,000 - 90,000; Full time

Job summary

Cushman & Wakefield in Madrid is seeking a Senior Consultant within the Communications, Marketing & Innovation team to drive strategic and transformation projects across a portfolio of approximately 35 shopping centres. The role emphasizes cross-functional collaboration, identifying opportunities, improving processes, and delivering value.

You will lead projects in Customer Experience, marketing, communications, innovation, digitalisation, and sustainability, translating objectives into

Qualifications

• 5+ years of experience in consulting, transformation, strategy, or related fields.
• Proven experience leading cross-functional projects and multidisciplinary teams.
• Strong structuring, analytical, synthesis, and problem-solving skills.
• Autonomous, proactive, results-oriented with ability to turn objectives into action plans.
• Strong influencing and stakeholder management skills.
• Advanced proficiency in Excel and PowerPoint.
• Fluent English, minimum C1.

Responsibilities

• Lead cross-functional strategic projects in areas such as Customer Experience, marketing, communications, innovation, digitalisation, and sustainability.
• Identify opportunities for improvement, efficiency, and innovation, and translate them into concrete and actionable initiatives.
• Structure projects by defining objectives, scope, workplans, stakeholders, resources, and KPIs.
• Coordinate internal teams, shopping centres, suppliers, and specialised partners, ensuring projects progress according to plan and agreed objectives are met.
• Drive pilot projects, analyse results, and define implementation and rollout models across the portfolio.
• Review and enhance processes, working tools, reporting frameworks, and governance models within the department.
• Analyse data and KPIs to generate insights and recommendations that support decision-making.
• Identify relevant trends, solutions, suppliers, and best practices, facilitating their transfer and implementation across the portfolio.

Skills

Cross-functional leadership

Stakeholder management

Analytical thinking

Problem solving

Excel

PowerPoint

English fluency

Education

Bachelor's degree in a relevant field

Tools

Excel

PowerPoint

Job description

Cushman & Wakefield in Madrid is seeking a Senior Consultant within the Communications, Marketing & Innovation team to drive strategic and transformation projects across a portfolio of approximately 35 shopping centres. The role emphasizes cross-functional collaboration, identifying opportunities, improving processes, and delivering value.

You will lead projects in Customer Experience, marketing, communications, innovation, digitalisation, and sustainability, translating objectives into