Marketing Services Senior Manager

Visa; Madrid; On-site; EUR 59,000 - 97,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Pension Plan

Life Insurance

Annual Leave

Wellness Program

Job summary

Visa is seeking a Sr. Marketing Manager in Madrid to shape marketing objectives and programs that support brand growth. You will collaborate across functions to plan product lifecycles and launches, and to drive multi-channel campaigns.

All roles require digital fluency, including using Generative AI tools to optimize everyday work. Visa offers a comprehensive benefits package, a dynamic work environment, and opportunities to scale impact across global markets.

Qualifications

• Experience developing marketing strategies and programs.
• Ability to plan product lifecycles and support technical development.
• Experience coordinating cross-functional teams for campaigns.
• A track record of defining promotional activities and launches.

Responsibilities

• Develop marketing objectives and programs aligned with brand goals.
• Lead cross-channel product launches and promotional campaigns.
• Assess market potential and identify growth opportunities.
• Coordinate with sales, product, and creative teams for execution.
• Provide technical sales support and advertising guidance.

Skills

Marketing strategy development

Product lifecycle planning

Promotional activities execution

Cross-functional collaboration

Market potential assessment

Tools

Generative AI tools

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Pay Transparency

The estimated salary range for a new hire into this position is €59,150 - €97,175 which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, Pension, Life Insurance, Annual Leave, and Wellness Program.

Job Description

The Sr. Marketing Manager is responsible for developing marketing objectives, strategies, and programs to support the achievement of Visa’s business and brand objectives. This role participates in the development of company marketing programs, assesses market potential, plans product life cycles, coordinates technical product development, and defines promotional activities and product launches. Activities may include technical sales support, product advertising and promotion, planning, developing, and implementing multiple channel programs, and the development of company market requirements for specific products or product lines.

All roles require digital fluency, including the ability to work with emerging technologies such as Generative AI tools (e.g. ChatGPT, Microsoft Copilot) to support everyday work.

Key Responsibilities

• Develop marketing objectives, strategies, and programs to support business and brand goals.
• Participate in the creation and execution of company marketing programs, including product life cycle planning and technical product development.
• Define and implement promotional activities and product launches across multiple channels.
• Assess market potential and identify opportunities for growth.
• Coordinate with cross-functional teams to ensure effective implementation of marketing strategies and plans.

Qualifications

Basic Qualifications

• Developing marketing strategies and programs.
• Product life cycle planning and technical product development.
• Defining and implementing promotional activities.
• Coordinating cross-functional teams for marketing initiatives.
• Assessing market potential and identifying growth opportunities.

Preferred Qualifications

• Leading marketing communications and creative development.
• Developing and implementing multiple channel programs.
• Technical sales support and product advertising.
• Developing company market requirements for specific products or product lines.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa welcome and encourages application from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.