Director of Marketing - Falcon MLR

Veeva Systems, Inc.; Barcelona; Hybride; EUR 90 000 - 150 000; Plein temps

Résumé du poste

Veeva Systems, Inc. is seeking a Marketing Director to lead Falcon MLR's global marketing, shaping positioning, messaging, and go-to-market strategy. You will drive demand generation, events, and digital marketing while partnering with product, strategy, and cross-functional teams.

You will build compelling content, nurture target accounts, and measure impact to continuously optimize campaigns in a fast-paced environment.

Qualifications

• 10+ years of enterprise B2B software marketing experience.
• Proven track record of global, multi-channel campaigns and GTM execution.
• Hands-on GTM strategy development and content creation across customer stories, presentations, web content, videos, and sales tools.
• Deep understanding of database management, audience segmentation, and ABM.
• Proven ability to align across product lines and matrixed regions (NA & EU, LATAM, APAC).
• Experience leading end-to-end integrated marketing programs across launches, demand gen, webinars, events, and sales enablement.
• Ability to define metrics, track performance, and optimize programs using data and insights.
• Life sciences industry experience is a plus.

Responsabilités

• Develop and drive global marketing strategy and go-to-market execution for Falcon MLR.
• Own the integrated marketing strategy with cross-functional collaboration on objectives and campaigns.
• Create awareness, nurture key contacts in target accounts to grow pipeline.
• Develop compelling marketing content to support all stages of the customer journey.
• Build differentiated positioning and messaging for target buyers and influencers.
• Represent customer voice by feeding market insights into strategy.
• Improve ABM programs through better audience segmentation and processes.
• Collaborate with Sales, Enablement, Strategy, and Marketing for program orchestration.
• Maintain accurate account and contact databases.
• Measure performance and optimize for awareness, pipeline, and adoption.

Connaissances

Enterprise B2B software marketing

Global campaigns

GTM strategy

Content creation

Audience segmentation

ABM programs

Cross-functional collaboration

Integrated marketing programs

Data-driven marketing

Campaign measurement

Life sciences marketing

Marketo

Outils

Marketo

Description du poste

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

We are seeking a Marketing Director to lead global marketing for Falcon MLR, our agentic MLR solution. Partnering closely with marketing, strategy, and product management, you will develop the positioning, messaging, value propositions, and go-to-market strategy for Falcon MLR. You will also execute global marketing strategies that drive brand awareness, pipeline growth, and engagement with existing customers and target accounts.

You will ensure seamless territory alignment and make a measurable impact across demand generation, events, communications, and digital marketing in a fast-paced, innovative environment.

What You’ll Do

• Develop and drive global marketing strategy and go-to-market execution for Falcon MLR, aligning marketing initiatives with business objectives and market opportunities
• Own the integrated marketing strategy, partnering closely with cross-functional teams on key objectives and campaign themes
• Create awareness, nurture, and educate key contacts within target accounts to drive pipeline growth and accelerate sales opportunities
• Develop compelling marketing content—including customer stories, presentations, web content, videos, webinars, and sales tools—to support every stage of the customer journey
• Partner with Product Management and Strategy to build differentiated positioning, messaging, and value propositions that speak directly to key target buyers and influencers
• Represent the voice of the customer by bringing market insights, competitive intelligence, and customer feedback into product and marketing strategies
• Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
• Work cross-functionally with Sales, Enablement, Strategy, and Marketing teams to ensure optimal orchestration and execution of global marketing programs
• Build and maintain a complete and accurate account and contact database
• Measure marketing performance, evaluate business impact, and continuously optimize programs to improve awareness, pipeline, and customer adoption

Requirements

• 10+ years of enterprise B2B software marketing experience
• Must have a proven track record of building global, multi-channel campaigns and driving strategic go-to-market execution
• Hands-on experience spanning GTM strategy development through content creation and editing (including customer stories, presentations, web content, videos, and sales tools)
• Deep understanding of database management, audience segmentation, and targeted nurture programs (including ABM) to accelerate pipeline growth and sales opportunities
• Proven ability to build trusted relationships and drive alignment across multiple product lines (PromoMats, Medical, MedTech) and matrixed global regions (NA & EU, LATAM, APAC)
• Experience leading end-to-end integrated marketing programs across product launches, field programs, demand generation, webinars, events, and sales enablement
• Demonstrated experience defining success metrics, tracking campaign performance, evaluating business impact, and continuously optimizing programs based on data and customer insights

Nice to Have

• Experience marketing high-value solutions to the life sciences industry
• Experience with Marketo

Compensation

• Total compensation: 90,000 - 150,00 EUR
• The total compensation range listed here has been provided to comply with local regulations and represents a potential total compensation range for this role. Please note that actual total compensation may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position's total compensation may be composed of other types of compensation, such as variable bonus and/or stock bonus.

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

As an equal opportunity employer, Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.

If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [e-mail].