Marketing Operations Specialist - Barcelona

Script & Dot; Barcelona; Presencial; EUR 38.000 - 56.000; Jornada completa

Descripción de la vacante

Script & Dot in Barcelona is seeking a hands-on Marketing Operations & HubSpot Specialist to execute and optimise demand generation campaigns for a global technology leader. You will build campaigns in HubSpot, align with Salesforce, manage emails, workflows and lead nurturing in a fast-paced B2B SaaS environment.

The role focuses on data-driven marketing operations, tracking MQLs/SQLs, maintaining clean CRM data, and collaborating with Product Marketing and Sales.

Formación

• Experience supporting digital marketing, demand generation or marketing operations.
• Hands‑on experience with HubSpot or a similar marketing automation platform.
• Familiarity with CRM systems (Salesforce preferred).
• Comfortable working with campaign data, reporting and performance tracking.
• Organised, detail-oriented and operationally strong.
• Experience within SaaS or B2B technology marketing is an advantage.

Responsabilidades

• Execute multi-channel demand generation campaigns across email, paid media, webinars and content syndication
• Build and manage campaign workflows, email automation and lead nurture programmes in HubSpot
• Support lead nurturing and audience segmentation
• Ensure seamless lead management between HubSpot and Salesforce
• Monitor campaign performance and key metrics (MQLs, SQLs and pipeline impact)
• Maintain clean CRM data and campaign attribution
• Collaborate closely with Product Marketing and Sales teams

Conocimientos

HubSpot

CRM systems

Marketing automation

Campaign management

Data analysis

B2B SaaS

Herramientas

HubSpot

Salesforce

Marketing automation tools

Descripción del empleo

Marketing Operations / HubSpot Specialist (Contract)

We're hiring a hands-on Marketing Operations & HubSpot Specialist to execute and optimise demand generation campaigns for a global technology leader based in Barcelona.

This is a practical, execution-focused role ideal for someone with experience using marketing automation tools, HubSpot, and CRM systems who wants to deepen their expertise in campaign operations within a global B2B technology environment.

Commitment: Full-time (40 hours per week)

What You'll Be Doing

• Execute multi-channel demand generation campaigns across email, paid media, webinars and content syndication
• Build and manage campaign workflows, email automation and lead nurture programmes in HubSpot
• Support lead nurturing and audience segmentation
• Ensure seamless lead management between HubSpot and Salesforce
• Monitor campaign performance and key metrics (MQLs, SQLs and pipeline impact)
• Maintain clean CRM data and campaign attribution
• Collaborate closely with Product Marketing and Sales teams

What We're Looking For

• Experience supporting digital marketing, demand generation or marketing operations
• Hands‑on experience with HubSpot or a similar marketing automation platform
• Familiarity with CRM systems (Salesforce preferred)
• Comfortable working with campaign data, reporting and performance tracking
• Organised, detail-oriented and operationally strong
• Experience within SaaS or B2B technology marketing is an advantage

This role is ideal for someone who enjoys the technical and data-driven side of marketing building campaigns, working with automation tools, improving processes, and understanding how leads move through the funnel.

If you're already using HubSpot and would like to deepen your experience in marketing automation within a global technology environment, we'd love to hear from you.