Marketing Manager Iberia at BlaBlaCar

BlaBlaCar; Madrid; Híbrido; EUR 65.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work setup

Competitive salary

Meal plan

Stock option plan

Team events

Learning & growth

Descripción de la vacante

BlaBlaCar is seeking a Marketing Manager Iberia to lead growth in Spain and Portugal from Madrid. You will design and execute scalable marketing strategies, align local insights with central Growth resources, and drive user acquisition and retention across the Iberian market.

The role requires a strong data mindset, hands-on ownership, and ability to work across central and local teams while shaping product direction and local messaging.

Formación

• Entrepreneurial mindset with ownership and proactive approach.
• Strong data-driven decision making and analytical skills.
• Excellent copywriting and communication abilities.
• Fluent Spanish and English; Portuguese is a plus.

Responsabilidades

• Translate regional business goals into actionable marketing roadmaps and allocate channels.
• Design, launch, and optimize integrated marketing campaigns across Spain and Portugal with central Growth team support.
• Manage marketing initiatives end-to-end with budget adherence and ROI focus.
• Monitor and report on key marketing KPIs and measurement processes.

Conocimientos

Entrepreneurial mindset

Data-driven

Copywriting

Spanish native

English fluent

Portuguese advantageous

Descripción del empleo

Job Title

Marketing Manager Iberia at BlaBlaCar in Madrid, MD, ES. This Full time on site position offers great opportunities for career growth.

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.

Responsibilities

• Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.
• Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.
• Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI.
• Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.
• Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.
• Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.
• Market Insights & Strategic Analysis Business & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.
• Actionable Intelligence: Synthesize complex data sets and members 'insights into clear, executive-ready insights that directly inform product direction, local messaging, and strategic decision-making.

Qualifications

Minimum 5 years of work experience in marketing and/or business development

• Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands‑on profile
• Strong data and analytical skills, business and data driven
• Creative mind, great content and copywriting skills
• Native Spanish speaker and fluent in English.
• Portuguese would also be an advantage
• You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
• Ability to work autonomously under tight deadlines
• Ability to work in a multicultural environment
• Demonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

Benefits

• Hybrid working mode (3 days/week at the Madrid office)
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• Minimum 22 days of holidays per year
• Local meal plan policy (90€/month)
• Free unlimited carpooling
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• 1 day off per year to test our product

Our hiring process lasts on average 20-25 days and offers usually come within 48 hours.

Equal Opportunity

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.