Marketing Manager Iberia

BlaBlaCar; Madrid; Híbrido; EUR 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work (Madrid office)

Additional maternity/paternity leave

Home office equipment support

22 days holidays

Meal plan 90€ / month

Unlimited carpooling

Training & mentorship

Employee stock ownership plan

Team building events

1 day off per year to test product

Descripción de la vacante

BlaBlaCar, the world’s leading community-based travel app, is seeking a Marketing Manager Iberia to drive scalable growth across Spain and Portugal. Lead regional strategy, collaborate with central Growth, and craft localized campaigns for driver and passenger communities.

Hybrid Madrid-based role with a focus on measuring impact, optimizing channels, and aligning product and local insights to maximize market leadership. Fluent English and Spanish required, Portuguese a plus.

Formación

• Minimum 5 years of work experience in marketing and/or business development.
• Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands-on profile.
• Strong data and analytical skills, business and data driven.
• Creative mind, great content and copywriting skills.
• Native Spanish speaker and fluent in English. Portuguese would also be an advantage.

Responsabilidades

• Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.
• Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with central Growth team, to drive user acquisition and retention.
• Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.
• Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.
• Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.

Conocimientos

Marketing experience

Data analytics

Copywriting

Leadership

Communication skills

Autonomous working

Multicultural environment

Product launch experience

Descripción del empleo

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.

Your Responsibilities

• Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.
• Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.
• Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.
• Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.
• Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.

Market Insights & Strategic Analysis

• Business & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.
• Actionable Intelligence: Synthesize complex data sets and members 'insights into clear, executive-ready insights that directly inform product direction, local messaging, and strategic decision-making.

Your Qualifications

• Minimum 5 years of work experience in marketing and/or business development
• Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands‑on profile
• Strong data and analytical skills, business and data driven
• Creative mind, great content and copywriting skills
• Native Spanish speaker and fluent in English. Portuguese would also be an advantage
• You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
• Ability to work autonomously under tight deadlines
• Ability to work in a multicultural environment
• Demonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

What We Have To Offer

• Hybrid working mode (3 days/week at the Madrid office)
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• Minimum 22 days of holidays per year
• Local meal plan policy (90€/month)
• Free unlimited carpooling
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• 1 day off per year to test our product

Interested in joining the ride?

• a 45‑min video‑call with Chloé, our Talent Acquisition Manager, to get to know you, understand your career expectations and answer your questions (in English)
• a 45‑min video‑call with Florent, our Country Manager, for a first introduction with the manager of this position (in Spanish).
• a 60‑min interview with Florent and another member of the local Spanish team to go deeper into your experience, your expectations, and evaluate your skills (in Spanish and preferably at our Madrid office, but it could also be done online).
• a 30min video‑call with Adrien, our VP of Business (in English).

Our hiring process lasts on average 20‑25 days and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.