Digital Marketing Manager

COREcruitment; Santa Cruz de Tenerife; On-site; EUR 40,000 - 50,000; Full time

Benefits offered by this job

Temporary housing assistance

Job summary

COREcruitment Ltd is seeking a Digital Marketing Manager for Tenerife, Spain, to own paid media, optimise campaigns, and drive direct reservations across venues. You will manage budgets, lead CMS websites, and oversee localisation and CRM-driven journeys to maximise bookings and guest value.

You’ll work with marketing, operations and venue teams, ensuring data-driven decisions and scalable growth across multiple brands in the hospitality sector.

Qualifications

• 3+ years running Google Ads and Meta campaigns with direct budget ownership
• Proven experience across PPC, SEO, analytics and conversion optimisation
• CMS website management and optimization experience
• GA4, GTM and digital reporting proficiency
• CRM and lifecycle marketing experience including journeys and automation
• Hands-on A/B testing with clear recommendations
• Excellent written English and ability to proofread copy that sells
• Commercial mindset focused on bookings and revenue
• Highly organized with multi-brand, multi-site campaign responsibilities
• Hospitality, travel, lifestyle or premium brand background
• Localisation/translation management for international markets
• Knowledge of booking platforms (e.g. SevenRooms) and local SEO at scale
• UX writing and WCAG accessibility awareness

Responsibilities

• Own the group's media budget and allocate across venues, channels and seasons
• Plan, launch and optimize campaigns on Meta, Google Ads and TikTok
• Manage group and venue websites through the CMS and optimise the booking journey
• Own Google Business Profiles and lead local SEO across the portfolio
• Write and edit copy across pages, ads, emails, offers for conversion
• Build guest journeys from first touch to loyalty with CRM campaigns
• Set up tracking and analytics; maintain growth dashboard and report monthly
• Guide a digital marketing assistant toward full ownership of campaign delivery
• Collaborate with marketing, operations and venue teams, reporting to decision-makers

Skills

Paid media management

PPC

SEO

Analytics & reporting

CRM & lifecycle

A/B testing

Copywriting

Multi-brand management

Localization

English writing

Tools

Google Ads

Meta Ads

CMS

Google Analytics 4

Google Tag Manager

CRM platforms

Job description

Job title: Digital Marketing Manager
Location: Tenerife, Spain
Salary: €40.000-€50.000 gross per year + bonus
Start date: ASAP

For our client, a well-established hospitality group, we are looking for a Digital Marketing Manager to take true ownership of digital growth: the person will control the paid media budget, decide how every euro is spent, and answer for what it delivers — covers, reservations and returning guests.

Key responsibilities:

• Own the group's media budget and distribute it across venues, channels and seasons according to performance; plan, launch and continuously optimise campaigns on Meta, Google Ads (Search, Performance Max, Maps) and TikTok — plus whatever platform proves its worth.Run always-on, seasonal and launch activity, react fast when a venue needs a boost, and steer creative testing together with the content team.
• Manage group and venue websites through the CMS — content, menus, offers, landing pages and new launches; improve the booking journey through constant testing of pages, CTAs and flows to grow direct reservations; build sites for new concepts as the portfolio expands, each with its own personality but to a shared performance standard.
• Own Google Business Profiles across the entire portfolio (accuracy, photos, posts, review replies, rankings); lead local SEO so every venue is findable in English, Spanish and the languages guests actually search in; build presence where travellers plan their trips — review platforms, booking sites, travel guides and partners.
• Write and edit commercial copy that converts across pages, ads, emails, offers and listings; apply SEO, UX writing and accessibility (WCAG) best practice; set the standards, templates and review processes that keep twenty brands consistent yet distinct; run regular audits and manage localisation, using AI-enabled content and personalisation pragmatically.
• Own the guest journey from first touch to first booking and beyond — repeat visits, loyalty, referrals; build audiences from booking, guest and site data to run remarketing and cross-venue journeys; tailor campaigns to distinct source markets (a German family, a British couple and a local resident all want different things); plan and write CRM content including automated journeys and lifecycle emails; bring the guest's perspective into offers and operations; adapt the playbook for every new opening.
• Set up and maintain tracking, pixels and conversion events so every campaign traces back to bookings; run an ongoing test-and-learn programme across the funnel and kill quickly what doesn't deliver; own the growth dashboard (first bookings, repeat visits, return on spend by venue and market) and report monthly to leadership.
• Manage and develop a digital marketing assistant towards full ownership of day-to-day campaign delivery.

You’ll collaborate closely with marketing, operations and venue teams, with a direct line to decision-makers.

Key requirements:

You've handled real budgets and can prove what they returned. You feel as at home inside an ad manager in the morning as you do explaining results to a commercially minded general manager in the afternoon. You like data — but you know a great dinner sells itself when the right person sees it at the right moment.

• The right to live and work in Spain
• 3+ years running Google Ads and Meta campaigns with direct budget ownership and measurable results
• Proven experience across PPC, SEO, analytics and conversion optimisation
• Website management through a CMS
• Confident with Google Analytics 4, Google Tag Manager and digital reporting tools
• Growth and lifecycle track record: remarketing, CRM and journeys from first purchase to loyalty and referral
• Hands-on A/B testing, with the discipline to stop what fails and turn results into clear recommendations
• Excellent written English — you write, edit and proofread copy that sells
• A commercial mindset: you think in bookings and revenue, not likes
• Highly organised, able to juggle multiple brands, stakeholders and projects, proactive, with experience managing or mentoring others
• Hospitality, travel, lifestyle or premium brand background
• Multi-brand / multi-site campaign experience
• Booking and CRM platforms (e.g.SevenRooms)
• Local SEO and Google Business Profile management at scale
• UX writing and WCAG accessibility knowledge
• Localisation / translation management for international markets
• Additional languages — especially Spanish, German or French

No visa sponsorship is provided.

For professionals relocating to Tenerife for this role, assistance for temporary housing is provided.