E-commerce Growth Manager (Digital Marketing)

Paris/64; Zaragoza; On-site; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Permanent contract

On-site Madrid or Zaragoza

Job summary

PARIS/64 is seeking an E-commerce Growth Manager for a full-time, on-site role at Madrid or Zaragoza. You will own online revenue growth, lead paid media, tracking, dashboards, CRM, and conversion optimisation.

The role requires hands-on, data-driven decision making and direct collaboration with Marketing and international teams. The candidate should bring strong technical expertise in performance marketing, analytics, and agency management, with English proficiency to work across Europe, the

Qualifications

• Minimum 6 years hands-on experience in growth, performance marketing or e-commerce at DTC brands
• Direct management of significant paid media budgets with proven revenue results
• Expert command of Meta Ads Manager, Google Ads, GA4, GTM, Shopify and Klaviyo or equivalents
• Advanced tracking/attribution knowledge: server-side tagging, Conversions API, attribution models
• Very strong analytical skills: funnels, cohorts, LTV, CAC, MER and profitability by channel
• Hands-on with tools, not just supervision
• Experience auditing and managing agencies
• High level of English (C1 or above) for international markets

Responsibilities

• Technically lead Meta Ads and Google Ads strategy and execution with the agency
• Design and run a creative testing system and amplify influencer content
• Allocate investment by channel based on MER, CAC and margin
• Ensure reliable end-to-end tracking: GA4, GTM, Conversions API, Google Enhanced Conversions
• Build dashboards and weekly revenue reporting: MER, CAC, conversions, AOV, LTV
• Design incrementality tests to measure real channel impact
• Lead conversion rate optimisation on Shopify and manage ecommerce operations and merchandising
• Develop CRM in Klaviyo: automations, segmentation, email and SMS

Skills

Hands-on

Analytical skills

Budget management

English proficiency

Agency auditing

Tools

Meta Ads Manager

Google Ads

GA4

Google Tag Manager

Shopify

Klaviyo

Looker Studio

BigQuery

SQL

Job description

1- Who are we?

PARIS/64 is one of the fastest-growing Spanish women’s fashion brands online, with a strong international presence. We are a young and dynamic team of digital natives, with a clear focus on scalability and working towards objectives. Founded in 2019, we manufacture our own products in Spain, taking care of every step of the process with a firm commitment to excellence and responsibility.

2- Job description. What will your mission be?

We are looking for an E-commerce Growth Manager with deep technical specialisation in digital marketing and e-commerce, in a full-time, on-site position at our offices in Madrid or Zaragoza.

We are not looking for a generalist or a strategic director. We are looking for a specialist who masters the tools and the data first-hand: someone who builds, measures, tests and optimises, and who can audit any agency with superior technical judgement. The role is accountable for the growth and profitability of online revenue, reports directly to management and works closely with Marketing (Brand & Content, Influencers, and Events & PR).

Main responsibilities:

Paid media

• Technically lead Meta Ads and Google Ads strategy and execution together with the agency: account structure, bidding, budgets, audiences, and Advantage+ and Performance Max campaigns.

• Design and run an ongoing creative testing system, including amplifying influencer content through paid partnership ads.

• Allocate investment by channel based on MER, CAC and contribution margin, not on platform-reported ROAS.

Measurement and data

• Ensure reliable end-to-end tracking: GA4, Google Tag Manager (client and server-side), Meta Conversions API and Google Enhanced Conversions.

• Build the dashboards and weekly reporting: revenue, MER, CAC, conversion rate, average order value, repeat purchase and customer lifetime value.

• Design incrementality tests to measure the real impact of each channel.

Conversion and website

• Lead conversion rate optimisation on Shopify: funnel analysis, A/B tests, product pages, navigation and checkout.

• Manage the e-commerce team, steering website operations towards growth: commercial calendar, launches and merchandising.

CRM and retention

• Develop CRM in Klaviyo or similar: automations, segmentation, email and SMS, repeat purchase and customer value, connecting store customers with the website.

3- Requirements

• At least 6 years of hands-on experience in growth, performance marketing or e-commerce at DTC brands, ideally in fashion, luxury or lifestyle.

• Direct management of significant paid media budgets, with proven results in revenue and profitability.

• Expert command of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, Shopify and Klaviyo or equivalent tools.

• Advanced technical knowledge of tracking and attribution: server-side tagging, Conversions API, attribution models and their limitations.

• Very strong analytical skills: funnels, cohorts, LTV, CAC, MER and profitability analysis by channel. Advanced Excel or Google Sheets.

• Hands-on: used to working directly in the tools, not just supervising.

• Experience auditing and managing agencies.

• High level of English (C1 or above), essential: you will work daily with our international markets (Europe, USA and Japan), partners and suppliers in English.

• Nice to have: SQL, BigQuery, Looker Studio, CRO and testing tools, international e-commerce experience and experience at brands with physical stores.

4- Selection process

The process will include a technical case study based on real PARIS/64 data: an account diagnosis and a proposal of concrete actions. We will especially value technical depth and the ability to reach actionable conclusions from data.

5- What do we offer?

• Permanent contract, full time.

• On-site position at our offices in Madrid or Zaragoza.

• Fixed + variable compensation linked to online revenue and profitability targets.

• Become the technical reference for a key business area at a brand in full international growth, with real autonomy and responsibility.

If you want to join a brand in full international expansion and become the technical reference for its online growth, we would love to meet you!