Sales Strategy Analyst

Wolters Kluwer - Financial Services Solutions; Madrid; On-site; EUR 52,000 - 78,000; Full time

Job summary

Wolters Kluwer in Madrid is seeking a Sales Strategy Analyst to support the Sales Strategy and Revenue Operations functions, helping drive commercial effectiveness and data-driven decision making.

The role will develop dashboards and reports, monitor pipeline and forecasting, assist in sales compensation analysis, and collaborate with Sales Leadership, Revenue Operations, Finance, Marketing and Customer Success to ensure data integrity and strong operating rhythms.

Qualifications

• Bachelor’s degree in a relevant field or equivalent experience.
• 2+ years in Sales Operations, Revenue Operations, Business Analytics, Strategy, Finance, or related analytical role.
• Experience developing reports, dashboards, and performance metrics for business stakeholders.
• Experience with Salesforce, Power BI, Excel, and other sales analytics tools.

Responsibilities

• Develop, maintain, and enhance sales dashboards, reports, and scorecards using Salesforce, Power BI, and other analytics tools.
• Analyze pipeline health, sales productivity, conversion rates, bookings performance, and forecast trends.
• Support compensation calculations, plan validation, and payout reporting.
• Collaborate with Sales Leadership, Revenue Operations, Finance, Marketing and Customer Success to ensure data integrity and effective go-to-market processes.

Skills

Sales analytics

Forecasting

CRM experience

Power BI

Excel

Education

Bachelor’s degree in a relevant field

Tools

Salesforce

Power BI

Excel

Job description

Wolters Kluwer is a global leader in information services and solutions for professionals in the finance, tax and accounting, risk and compliance, health and legal sectors. We are currently looking for a Sales Strategy Analyst to join our Corporate Performance & ESG Business Unit. CP & ESG delivers software solutions and services that help organizations manage financial, sustainability, operational, and regulatory reporting requirements, enabling better business performance, risk management, and compliance through data-driven decision-making.

About the Role: The Sales Strategy Analyst provides analytical and operational support to the Sales Strategy and Revenue Operations functions, helping drive commercial effectiveness, revenue growth, and data-driven decision-making. This role is responsible for delivering actionable insights, maintaining sales reporting and forecasting processes, supporting sales compensation administration, and identifying opportunities to optimize sales performance. The Sr. Sales Strategy Analyst works closely with Sales Leadership, Revenue Operations, Finance, Marketing, and Customer Success teams to ensure accurate reporting, strong data integrity, and efficient sales operating rhythms. While working under general guidance, this role applies analytical expertise to solve business problems, support strategic initiatives, and improve the effectiveness of the go-to-market organization.

Sales Analytics & Business Intelligence

• Develop, maintain, and enhance sales dashboards, reports, and scorecards using Salesforce, Power BI, and other analytics tools.
• Analyze pipeline health, sales productivity, conversion rates, bookings performance, and forecast trends.
• Deliver actionable insights and recommendations to Sales Leaders and key stakeholders.
• Support recurring business reviews with data preparation, analysis, and presentation materials.
• Conduct ad hoc analyses to support strategic business decisions.

Pipeline Management & Forecasting

• Support structured pipeline review processes and forecasting activities.
• Monitor pipeline movement and identify leading and lagging indicators affecting performance.
• Assist in maintaining forecast accuracy through data validation and trend analysis.
• Partner with sales leaders to identify revenue risks and opportunities.
• Produce reporting that supports territory planning, quota attainment, and sales performance management.

Sales Compensation Support

• Assist in the administration and analysis of sales compensation programs.
• Support compensation calculations, plan validation, and payout reporting.
• Analyze compensation effectiveness and provide recommendations for improvement.
• Ensure accurate documentation and communication of compensation-related metrics.

Sales Process & Operational Excellence

• Support initiatives to improve sales processes, workflows, and operational effectiveness.
• Identify opportunities to automate manual processes and improve reporting efficiency.
• Assist with CRM governance and sales process compliance.
• Document business requirements and support system enhancements.
• Contribute to continuous improvement initiatives that enhance commercial execution.

Systems, Tools & Data Integrity

• Maintain high standards for data quality across Salesforce and related systems.
• Monitor data integrity and proactively identify data issues.
• Support adoption and effective utilization of sales tools and technologies.
• Assist with system testing, reporting enhancements, and process documentation.
• Partner with Revenue Operations, IT, and business stakeholders on technology improvements.

Cross-Functional Collaboration

• Collaborate with Sales, Finance, Marketing, Revenue Operations, and Customer Success teams.
• Support strategic projects that improve revenue performance and operational effectiveness.
• Provide analytical support for business planning, territory management, and go-to-market initiatives.
• Build productive relationships with stakeholders across a matrixed organization.

Skills

Analytical & Technical Skills

• Strong analytical and quantitative problem-solving capabilities.
• Proficiency in Excel and data visualization tools such as Power BI or Tableau.
• Ability to identify trends, patterns, and actionable business insights from large datasets.
• Experience working with CRM platforms, preferably Salesforce.
• Familiarity with reporting automation and business intelligence tools.

Business & Operational Skills

• Understanding of sales operations, pipeline management, forecasting, and sales performance metrics.
• Knowledge of sales compensation administration and sales planning concepts.
• Process improvement mindset with attention to detail and operational rigor.
• Ability to manage multiple priorities and deadlines effectively.

Communication & Collaboration

• Strong written and verbal communication skills.
• Ability to present findings and recommendations clearly to business stakeholders.
• Effective relationship-building skills across cross-functional teams.
• Strong organizational and project coordination skills.

What We Are Looking For

• Education: Bachelor’s degree in relevant field; or equivalent experience.
• Experience: 2+ years in Sales Operations, Revenue Operations, Business Analytics, Strategy, Finance, or a related analytical role.
• Experience developing reports, dashboards, and performance metrics for business stakeholders.
• Exposure to pipeline management, forecasting, or sales planning processes.
• Experience working with Salesforce, Power BI, Excel, and other sales analytics tools.

#LI-Hybrid

Join us at Wolters Kluwer and be part of a global technology company that helps organizations navigate complex financial, risk, and regulatory challenges. If making a difference matters to you, then you matter to us.

Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact.

You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong.

Wolters Kluwer reported 2025 annual revenues of €6.1billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21000 people worldwide.

Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes.

Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains.

We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential.

With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes.

For more information about our solutions and organization, visit www.wolterskluwer.com, or follow us on LinkedIn, Instagram and Facebook.

Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions.

Here Rasi Fawaz shares some tips on what recruiters are looking for on a resume.

As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. This principle is ingrained in our company values and articulated in our Code of Business Ethics.

At Wolters Kluwer, you’ll feel valued for your contributions, and you’ll know that your health, safety, and well‑being are important to us. Our well‑being benefits provide tools, programs, and resources to help our diverse employees feel healthy, happy, safe, and prosperous.

Our global Together we thrive well‑being program reflects our commitment to supporting colleagues across physical, mental, social, and financial well‑being. That commitment has been recognized externally through Ragan’s Top Places to Work for Employee Wellbeing: Large Organization in 2024.

More recently, Wolters Kluwer was recognized by Forbes as one of America’s Best Large Employers 2026 and America’s Best Employers for Engineers 2026. In 2025, Wolters Kluwer was also recognized by Forbes as one of America’s Best Employers for Women.

To ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences.

We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.

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