Marketing & Launch Lead, Surgical Solutions Europe

Becton, Dickinson and Company

Barcelona

On-site

EUR 59,000 - 95,000

Full time

2 days ago

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Job summary

BD, a global medical technology leader, is seeking a Marketing & Launch Excellence Manager for Surgical Solutions Europe. You will partner with regional and country teams to advance marketing capabilities, drive portfolio growth, and deliver successful product launches across Europe.

The role emphasizes strategic marketing, communications, and launch excellence within a matrix organization, with English fluency and additional European languages as advantages.

Qualifications

Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
5-8 years of marketing experience, ideally in Medical Devices/Healthcare/MedTech/Pharma.
Fluent in English; additional European languages are an advantage.

Responsibilities

Identify growth opportunities through market analysis and segmentation; establish portfolio positioning and commercialization strategies.
Translate strategies into clear, compelling communication and campaigns; ensure consistent customer-centric messaging across channels.
Lead launch planning, execution, and performance tracking to maximize market adoption across Europe.
Define KPIs and use insights to drive portfolio growth and continuous improvement.

Skills

Marketing strategy

Portfolio management

Product launches

Brand positioning

Omnichannel marketing

Customer insights

Segmentation

Stakeholder management

English fluency

Education

Bachelor's degree; MBA preferred

Job description

The role emphasizes strategic marketing, communications, and launch excellence within a matrix organization, with English fluency and additional European languages as advantages.

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