Marketing and Launch Excellence Manager, Surgical Solutions EU

Becton, Dickinson and Company; Barcelona; On-site; EUR 59,000 - 95,000; Full time

Job summary

BD, a global medical technology leader, is seeking a Marketing & Launch Excellence Manager for Surgical Solutions Europe. You will partner with regional and country teams to advance marketing capabilities, drive portfolio growth, and deliver successful product launches across Europe.

The role emphasizes strategic marketing, communications, and launch excellence within a matrix organization, with English fluency and additional European languages as advantages.

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 5-8 years of marketing experience, ideally in Medical Devices/Healthcare/MedTech/Pharma.
• Fluent in English; additional European languages are an advantage.

Responsibilities

• Identify growth opportunities through market analysis and segmentation; establish portfolio positioning and commercialization strategies.
• Translate strategies into clear, compelling communication and campaigns; ensure consistent customer-centric messaging across channels.
• Lead launch planning, execution, and performance tracking to maximize market adoption across Europe.
• Define KPIs and use insights to drive portfolio growth and continuous improvement.

Skills

Marketing strategy

Portfolio management

Product launches

Brand positioning

Omnichannel marketing

Customer insights

Segmentation

Stakeholder management

English fluency

Education

Bachelor's degree; MBA preferred

Job description

We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health\u2122 is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

The Marketing & Launch Excellence Manager, Surgical Solutions Europe will support the marketing vision and transformation agenda for the Surgical Solutions portfolio across Europe. Reporting to the Senior Marketing Manager, Surgical Solutions EMEA, this position plays a critical role in driving the success and growth of the BD Surgical Solutions portfolio within the BD Surgery Business Unit across the region. In this role, you will help advance marketing capabilities, strengthen strategic marketing initiatives, and elevate the positioning of the Surgical Solutions portfolio. You will identify growth opportunities, enhance customer engagement, and support the successful commercialization of innovative products, services, and solutions. The role combines strategic marketing, portfolio growth support, communication excellence, and launch excellence to maximize business impact while embedding marketing best practices across the organization. Working in close partnership with Regional Portfolio Leads, Omnichannel Marketing, Country Marketing teams, and Global Marketing partners, you will contribute to the development of impactful marketing strategies, compelling portfolio communications, and successful product launches that drive measurable business results.

Key Responsibilities

• Portfolio Growth & Strategic Marketing Identify growth opportunities through market analysis and modeling, customer insights, competitive intelligence, and segmentation. Partner with Regional Portfolio Leads to establish portfolio positioning, value propositions, and commercialization strategies that drive adoption and business performance.
• Strategic Communication & Brand Positioning Translate portfolio strategies into clear, compelling, and differentiated communication approaches that strengthen brand positioning and customer engagement. Collaborate with Global Marketing, Regional Portfolio Leads, Country Marketing and Omnichannel teams to Support the development of impactful messaging frameworks, marketing campaigns, and customer-facing content. Ensure consistent, customer-centric communication across channels and customer touchpoints.
• Launch Excellence Champion launch excellence across Europe to ensure successful product introductions and commercialization., including launch planning, execution, and performance tracking in collaboration with regional and country teams. Drive the adoption of best practices and continuous improvement initiatives to maximize launch impact and accelerate market adoption.
• Marketing Excellence & Performance Promote customer-centric, data-driven, and omnichannel marketing approaches across the organization Define and monitor KPIs to evaluate portfolio and marketing performance. Translate customer, market, and field insights into actionable recommendations that support portfolio growth and continuous improvement.

About you

• Bachelor's degree in Marketing, Business, Life Sciences, or a related field (MBA preferred).
• 5-8 years of marketing experience, ideally within Medical Devices, Healthcare, MedTech, or Pharma industry.
• Experience with surgery is a plus.
• Experience in strategic marketing, portfolio management, product launches, brand positioning, or commercialization.
• Strong understanding of customer insights, segmentation, omnichannel marketing, and communication strategy.
• Experience working effectively in a matrix organization with regional and global stakeholders.
• Fluent in English; additional European languages are an advantage.

Salary range for the role based in Italy

75000 / 80000€ + variable pay + benefits. CCNL chimico-farmaceutico

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Our salary or hourly rate ranges reward associates fairly and competitively. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Primary Work Location ESP Barcelona Additional Locations DEU Heidelberg - Tullastrasse, ITA Milano - Via Enrico Cialdini

Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

€59,200.00 - €94,750.00 EUR Annual

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.