European Launch Excellence Lead, Surgical Solutions

BD; l'Hospitalet de Llobregat; On-site; EUR 59,000 - 95,000; Full time

Job summary

BD is seeking a Marketing & Launch Excellence Manager, Surgical Solutions Europe, to support the marketing vision and transformation across Europe. You will work closely with Regional Portfolio Leads, Omnichannel Marketing, Country Marketing and Global teams to drive portfolio growth and successful product launches.

The role combines strategic marketing, portfolio growth, and launch excellence to maximize business impact, strengthen brand positioning, and improve customer engagement through

Qualifications

• Bachelor's degree in Marketing, Business, Life Sciences or related field; MBA preferred.
• 5-8 years of marketing experience in Medical Devices, Healthcare, MedTech or Pharma; surgery experience a plus.
• Experience in strategic marketing, portfolio management, product launches, brand positioning or commercialization.
• Strong understanding of customer insights, segmentation, omnichannel marketing and communication strategy.

Responsibilities

• Identify growth opportunities through market analysis and segmentation.
• Partner with Regional Portfolio Leads to establish portfolio positioning and commercialization strategies.
• Translate portfolio strategies into clear, compelling, and differentiated communication approaches across channels.
• Collaborate with Global Marketing, Regional Portfolio Leads, Country Marketing and Omnichannel teams to support messaging frameworks, campaigns and content.
• Drive launch planning, execution and performance tracking across Europe.
• Define and monitor KPIs to evaluate portfolio and marketing performance.

Skills

Strategic marketing

Portfolio management

Product launches

Brand positioning

Omnichannel marketing

Customer insights

Communication strategy

Matrix organization

Fluent English

Education

Bachelor's degree in Marketing, Business, Life Sciences, or related field

MBA preferred

Job description

BD is seeking a Marketing & Launch Excellence Manager, Surgical Solutions Europe, to support the marketing vision and transformation across Europe. You will work closely with Regional Portfolio Leads, Omnichannel Marketing, Country Marketing and Global teams to drive portfolio growth and successful product launches.

The role combines strategic marketing, portfolio growth, and launch excellence to maximize business impact, strengthen brand positioning, and improve customer engagement through