Marketing Director - Luxury Fmcg

Carazo Enterprise Sl; Málaga; À distance; EUR 40 000 - 50 000; Plein temps

Avantages offerts par ce poste

Fully remote work

Ownership of marketing function

Direct access to company leadership

International scope

Creative autonomy

Visible business impact

Résumé du poste

Adrian Magnus, an international premium cigar brand, seeks a Marketing Director to lead global marketing, align brand storytelling with commercial goals, and drive growth across Europe and the Americas.

You will own strategy, lead an international team, and collaborate directly with leadership to shape the brand's premium positioning and market expansion.

Qualifications

• At least 3 years as Marketing Director, Head of Marketing, or CMO.
• Experience in tobacco, cigars, alcohol—including spirits or wine—or vaping.
• Proven experience leading an international marketing team across markets.
• Track record of measurable growth in sales, brand awareness, or market share.
• Strong expertise across brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing.
• Understanding of marketing restrictions in regulated industries.
• Strong analytical and financial skills with budget ownership and ROI focus.
• Ability to turn strategy into clear priorities and ensure execution.

Responsabilités

• Own and execute the international marketing strategy, linking brand development with sales growth.
• Lead an international marketing team, agencies, and external partners with clear priorities.
• Strengthen premium positioning through storytelling and a consistent brand experience.
• Build the marketing calendar and lead campaigns across digital, content, social, PR, and partnerships.
• Develop trade marketing programs that help distributors and partners grow the brand.
• Oversee international exhibitions, events, product launches, and activations.
• Manage the marketing budget, define KPIs, and translate performance into investment decisions.
• Collaborate with Sales and leadership to expand international presence.

Connaissances

Brand strategy

Digital marketing

Content & social

PR & events

Trade marketing

Budget ownership

ROI measurement

Team leadership

Commercial growth

Regulated industry compliance

Description du poste

Marketing Director — Adrian Magnus - Luxury FMCG Industry

International Premium Cigar Brand | Fully Remote | USD 4,000–5,000 per Month

Build an international premium brand. Lead a global team. Turn creative ambition into measurable growth.

Adrian Magnus is an international premium cigar brand expanding its presence across global markets. We are looking for a Marketing Director to shape our next stage of growth—strengthening our positioning, leading our international marketing team, and translating brand desire into commercial results.

This is an opportunity to take ownership of the marketing function, work directly with company leadership, and make decisions that influence how the brand grows across countries and channels. You will bring together brand strategy, creative storytelling, and commercial discipline, with the autonomy to develop ideas and the responsibility to deliver them.

In this role, you will:

• Own and execute the international marketing strategy, connecting brand development with sales growth.
• Lead an international marketing team, agencies, and external partners with clear priorities and accountability.
• Strengthen Adrian Magnus’s premium positioning through compelling storytelling and a consistent brand experience.
• Build the marketing calendar and lead campaigns across digital, content, social media, PR, and partnerships.
• Develop trade marketing programs that help distributors and commercial partners grow the brand in their markets.
• Oversee international exhibitions, events, product launches, and brand activations.
• Manage the marketing budget, define KPIs, and turn performance insights into better investment decisions.
• Work closely with Sales and company leadership to identify opportunities and expand our international presence.

Requirements

You are a creative, commercially minded marketing leader who can set a clear direction, inspire a team, and stay close to execution. You know how to build a premium brand—and can demonstrate how your work contributed to business growth.

Essential experience and skills:

• At least 3 years as a Marketing Director, Head of Marketing, or CMO.
• Experience in tobacco, cigars, alcohol—including spirits or wine—or vaping.
• Proven experience managing an international marketing team and developing a brand across multiple international markets.
• A track record of measurable growth in sales, brand awareness, customer acquisition, or market share.
• Strong expertise across brand strategy, digital marketing, content, social media, PR, events, partnerships, and trade marketing.
• An understanding of marketing restrictions in regulated industries and the ability to build effective campaigns within them.
• Strong analytical and financial skills, including budget ownership, ROI evaluation, and performance measurement.
• The ability to turn strategy into clear priorities and ensure consistent execution.

An advantage:

• Experience with premium or luxury products.

Our team works primarily across Europe and Latin America. You should be comfortable working approximately 14:00–22:00 or 15:00–23:00 Madrid time to collaborate effectively with both regions.

• USD 4,000–5,000 per month + Bonuses of up to $25.000 USD per year, depending on experience, expertise, and demonstrated results.
• Fully remote work, with a schedule aligned with our international team.
• Ownership of the marketing function, with the opportunity to shape strategy and lead execution.
• Direct access to company leadership, giving you a clear voice in the brand’s development.
• International scope, working with colleagues, distributors, and partners across multiple markets.
• Creative autonomy, with room to develop distinctive campaigns, partnerships, and brand experiences.
• Visible business impact, connecting your decisions to the growth of the brand and its sales.