Marketing BP Head

JD.com Inc.; Madrid; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Great location

People-first culture

Learning opportunities

Job summary

JD.com is seeking an experienced Marketing Leader to drive Joybuy’s strategy and execution in Spain. You’ll own the local marketing agenda, translating our European strategy into initiatives that resonate with Spanish consumers and drive brand and business growth.

Work closely with local and international teams, combining strategic thinking with hands-on execution across the marketing mix, and lead the local team to maximize ROI in a fast-paced ecommerce environment.

Qualifications

• Extensive marketing experience in ecommerce or consumer-facing business.
• Hands-on across multiple channels: Brand, Performance Marketing, CRM, Content, Social.
• Experience leading and developing a team in an international context.
• Strong understanding of the German market and competitive landscape.
• Fluent in Spanish and English.

Responsibilities

• Own the local marketing strategy and roadmap for Spain, aligned with Joybuy’s European objectives.
• Lead cross-channel campaigns across brand, performance, content, CRM and social.
• Analyse market trends and competition to adapt our approach.
• Monitor KPIs, optimise ROI, and adjust budget allocation.
• Build relationships with local partners, media and industry stakeholders.
• Lead and develop the local marketing team as the business grows.
• Collaborate with European and global teams to maintain alignment with Joybuy strategy.

Skills

Marketing leadership

Spanish fluency

English fluency

German market knowledge

Ecommerce marketing

Job description

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Who We Are

At JD.com, also known as JINGDONG, we are building one of the world’s most trusted technology and supply chain ecosystems. What started as a bold idea in China has evolved into a NASDAQ-listed, Fortune 44 global enterprise serving over 700 million active customers. Powered by advanced logistics, innovative technology, and a commitment to integrity, JD.com operates across retail, logistics, technology, property and more, creating solutions that make everyday life smarter, faster, and more connected.

Our Global Reach

JD.com is expanding its international footprint through a digitally intelligent, cross-border supply chain and world-class logistics network, supported by platforms such as Joybuy, which brings trusted products to customers worldwide. Today, our teams operate across China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE and beyond, reaching customers in every corner of the world. Learn more about who we are and what we do: https://corporate.jd.com/

What We Offer

Joining JD.com means becoming part of a company where people, innovation, and impact go hand in hand. We offer a competitive salary, a great location, and a supportive, people-first culture where your growth truly matters. With access to global projects, learning opportunities, and an inclusive environment that values every voice, you’ll have the space to shape the future with us.

About The Team

You’ll be joining the JD.com team, which values collaboration, ownership, and a commitment to delivering high-quality results in a fast-paced, dynamic environment.

About The Role

We are looking for an experienced Marketing Leader to drive Joybuy’s marketing strategy and execution in Spain.

You will own the local marketing agenda, translating our broader European strategy into initiatives that resonate with Spanish consumers and drive both brand and business growth. Working closely with local and international teams, you will combine strategic thinking with hands-on execution across the marketing mix.

What You’ll Do

• Own the local marketing strategy: Develop and execute the marketing roadmap for Spain, aligned with Joybuy’s European business objectives and local market priorities.
• Drive integrated marketing initiatives: Lead campaigns across multiple marketing channels, bringing together brand, performance, content, CRM and other relevant levers.
• Bring a strong local market perspective: Analyse consumer behaviour, market trends and competitor activity to identify opportunities and continuously adapt our approach.
• Drive performance: Monitor marketing KPIs, evaluate ROI and use data to optimise campaigns, channel mix and budget allocation.
• Build local visibility: Develop relationships with relevant partners, media and industry stakeholders to strengthen Joybuy’s presence in Spain.
• Lead and develop the team: Manage the local marketing team, setting priorities, supporting performance and developing capabilities as the business grows.
• Collaborate across markets: Work closely with European and global teams to ensure local priorities are represented while maintaining alignment with the broader Joybuy strategy.

About You

• Strong marketing experience, ideally within e-commerce, retail or a consumer-facing business.
• Broad marketing expertise, with hands-on experience across at least two areas of the marketing mix, such as Brand, Performance Marketing, CRM, Content or Social Media.
• Previous experience managing and developing a team is highly desirable.
• Strong understanding of the German consumer and competitive landscape.
• Commercial and data-driven mindset, with the ability to connect marketing activity to business performance.
• Experience working in an international or cross-border environment.
• Entrepreneurial, adaptable and comfortable operating in a fast-paced and evolving environment.
• Fluent Spanish and English.

At JD.com, we’re committed to building a diverse and inclusive workplace where everyone can thrive. We’re proud to be an equal opportunity employer and make all employment decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other protected characteristic.