Live Events Manager

Sony Uk Technology Centre; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working policies

Job summary

Sony Europe in Barcelona is seeking an experienced Live Events Manager to own end-to-end delivery of world-class trade shows, conferences and product launches across Europe. You will work with marketing, product, agencies, and venues to ensure on-brand execution on time and within budget.

You will lead AV and technical production, manage budgets up to six figures, report ROI, and travel across Europe as required. Fluent English is essential.

Qualifications

• Proven experience in event management across Europe in technology/B2B sectors.
• Excellent knowledge of AV and live production.
• Experience managing event budgets up to six figures.
• Experience briefing, negotiating with and managing creative agencies and production suppliers.
• Experience producing post-event ROI reports and presenting findings to senior audiences.

Responsibilities

• Lead end-to-end planning and delivery of European trade shows, conferences and product launches, managing project plans, timelines, budgets and stakeholder requirements.
• Coordinate venues, contractors, show organisers and internal teams, overseeing build, live delivery and breakdown to ensure brand standards and stakeholder expectations.
• Lead AV and technical production from briefing to on-site delivery, working with stand builders and internal product specialists.
• Own event budgets and reporting, maintain trackers and process POs/invoices on time.
• Source, negotiate and manage agencies, suppliers and production partners for value and quality.
• Build relationships across marketing, sales, product and senior leadership, providing updates on plans, progress, risks and decisions.
• Define event objectives and KPIs, collect and analyse performance data, and produce post-event reports.

Skills

Event management

AV & production knowledge

Budget management

Vendor management

ROI reporting

European travel

Job description

We are looking for an experienced and driven Live Events Manager to join the B2B Events team and take ownership of delivering world-class trade shows, conferences and product launches across Europe.

This is a hands‑on, high‑impact role for someone who thrives in a complex, fast‑paced environment and takes pride in flawless event execution from concept through to close. You will work closely with internal stakeholders, creative agencies, technical production suppliers, and venue partners to bring our events to life — on time, on budget, and to the highest standard.

You should bring a demonstrable understanding of AV and technical production is essential, as you will be deeply involved in the technical delivery of events you attend, however you will also manage many smaller events that you do not attend. We expect you will manage c20‑25 events during a calendar year, with travel to a small number of EU countries as required.

You will:

Event Planning & Delivery

• Lead end‑to‑end planning and delivery of European trade shows, conferences and product launches, managing project plans, timelines, budgets and stakeholder requirements.
• Coordinate venues, contractors, show organisers and internal teams, overseeing build, live delivery and breakdown to ensure every event meets brand standards and stakeholder expectations.

AV & Technical Production

• Lead AV and technical production from briefing and specification through to on‑site delivery, working with stand builders, technical crews and internal product specialists.
• Review technical drawings, production schedules and rigging plans; ensure safe, compliant delivery and manage Sony B2B Events inventory.

Budget & Supplier Management

• Own event budgets and reporting, maintaining accurate trackers and ensuring purchase orders and invoices are processed on time.
• Source, negotiate and manage agencies, suppliers and production partners, delivering value for money without compromising quality or brand integrity.

Stakeholder Management

• Build strong relationships across marketing, sales, product and senior leadership, providing clear, timely updates on event plans, progress, risks and decisions.
• Manage expectations, proactively resolve issues and confidently present event updates and post‑event reports to senior stakeholders.

ROI Measurement & Reporting

• Define event objectives and KPIs aligned with business goals, and collect and analyse performance data including leads, attendee engagement and brand impact.
• Produce post‑event reports with actionable recommendations, helping to strengthen ROI frameworks and drive continuous improvement across the events programme.

You will bring:

Essential

• Some proven experience in event management across Europe within a technology/B2B industries
• Excellent knowledge of AV and technical production in live event environments
• Demonstrable experience managing event budgets of up to six figures
• Experience briefing, negotiating with and managing creative agencies and production suppliers
• Experience producing post‑event ROI reports and presenting findings to senior audiences
• Willingness and ability to travel frequently across Europe, including extended periods during event delivery
• Professional proficiency in written and spoken English is required, as English is the primary working language for this role

Desirable

• Additional European language (French, Spanish, Italian etc.)
• Experience working with or for a global Broadcast, AV or consumer electronics brand
• Familiarity with sustainability reporting in an events context
• Interest in the theories and processes of design

Life at Sony

We ensure competitive salaries and benefits by using established benchmarking. We encourage healthy work‑life balance supported by hybrid and flexible working policies. We are a positive community who dream big together, respect each other, and enjoy a collaborative culture.

We like to celebrate our colleagues who make a real difference using our recognition platform. We also provide access to numerous services and platforms for all aspects of wellbeing. We listen toour people through conversations and surveys, respect their suggestions, then act on them. We also provide allowances for volunteering days so that our staff can support the causes they are most passionate about.

You can build your career around you with our fantastic range of learning & personal development programs to enhance your skills. We also encourage our staff to try exciting new roles, in a wide range of countries, with a supportive mobility team to support you if you take that leap!

Bring your uniqueness to Sony

We are passionate about creating a culture that promotes equity and cultivates inclusion, diversity, and belonging. We want employees with diverse backgrounds and perspectives that will stimulate innovation and have a direct impact on our creation of social value to fulfil Sony’s purpose – ‘to fill the world with emotion, through the power of creativity and technology’. We want you to bring your unique self to work and help shape our culture.

We are Sony Europe

Our people collaborate in an environment of respect, integrity, and open‑mindedness. Diverse teams from all over Europe are the driving force for our business, and we embrace the differences that make each of us original and unique.

With offices in 28 European countries, Sony Europe caters to consumer, professional, semiconductor and healthcare markets with innovative electronics products and solutions. Our European laboratories research and develop new technologies and capabilities that contributes to the Sony Group and important issues on a planetary scale.

Bring your passion, creativity and ambitions to Sony Europe.

Equal Opportunity

Sony Europe is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, gender, citizenship, ancestry, age, physical or mental disability, sexual orientation, gender identity, medical condition, or any other protected characteristics.

Disability Accommodation for Applicants to Sony Europe

Sony Europe will provide reasonable accommodation for any qualified individuals with disabilities in the application process. For reasonable accommodation requests, please contact us by email at or by mail to: Sony Europe Limited, Human Resources Department, the Heights, Brooklands, Surrey, KT13 0XW, UK. When contacting us please indicate the position you are applying for, and the accommodation required.