Lead Web Marketing Manager

Oyster®; Barcelona; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative company is seeking a Lead Web Marketing Manager to drive its web strategy and performance in a fully remote setting. This role involves optimizing the website as a global growth engine, utilizing tools like Webflow and SEO strategies to enhance user experience and engagement. The ideal candidate will have a strong background in digital marketing, particularly in B2B SaaS or HRTech, and a passion for creating equitable opportunities worldwide. Join a diverse team committed to transforming global employment and enjoy the flexibility of working from anywhere while making a meaningful impact.

Servicios

40 days off annually

Mental health support via Plumm

Monthly wellbeing allowance

Flexible parental leave

Home WFH stipend for equipment

Formación

• 7+ years in web, growth, or digital marketing roles.
• Proven experience managing conversion-optimized websites.
• Strong project management and collaboration skills.

Responsabilidades

• Manage daily operations and performance of the Oyster website.
• Develop and execute web growth strategy: SEO, CRO, UX improvements.
• Lead localization and international SEO strategies.

Conocimientos

SEO

CRO

Webflow

Analytics (GA4, Looker, HubSpot)

Project Management

A/B Testing

Localization

Communication Skills

Educación

Bachelor's Degree in Marketing or Related Field

Herramientas

Webflow

Ahrefs

SEMrush

Clearbit Reveal

Google Search Console

Descripción del empleo

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One Platform, a Whole World Of Opportunity

Right now, the best jobs are limited to people in a handful of the world’s wealthiest cities, yet brilliant people are everywhere. Driven to overturn the status quo and distribute opportunities equally around the world, Oyster launched its global employment platform to help companies hire, pay, and care for talent anywhere.

When It Comes To Global Employment, We Walk The Walk. We’re proof that companies don't need an office to create a highly-engaged culture. Since our inception in January 2020, Oyster has :

• Created a fully-distributed, vibrant team of 500+ employees across 60+ countries
• Featured in Forbes, ranked #9 in FlexJobs Top 30 Companies for remote jobs
• Established a diverse leadership team, with 60% female employees
• Achieved one of the highest employee engagement scores in its class
• Raised $286 million to date, with a valuation of $1.2 billion
• Achieved B Corp status in 2023

Our momentum speaks to the power of global employment—and we’re just getting started! If you want to change the world with Oyster and work remotely, we’d love for you to apply!

The Role

Location : While this position is posted in a specific location, all Oyster roles are fully remote. You can work from home forever, provided you're within UTC-5 to UTC+3.

Reporting to our Director of Marketing, we seek a Lead Web Marketing Manager to own Oyster HR’s web strategy, execution, and performance. This role involves evolving Oyster’s website as a global growth engine—covering Webflow operations, SEO, CRO, analytics, and site governance. You will collaborate with brand / content, product marketing, partnerships, design, and legal teams to ensure optimal website performance for users and business goals.

The ideal candidate combines technical web skills, growth marketing mindset, and operational excellence, with experience managing Webflow or similar CMS platforms and driving pipeline growth through the website.

Key Responsibilities

• Manage daily operations and performance of the Oyster website, including roadmap, governance, and experience optimization across regions.
• Develop and execute Oyster’s web growth strategy : SEO, CRO, personalization, UX improvements.
• Partner with demand generation, content, and GTM teams to ensure site experiences generate qualified pipeline and meet funnel metrics.
• Utilize tools like Webflow, Optimize, Clearbit Reveal to create personalized, high-converting experiences.
• Lead localization and international SEO strategies as we expand globally.
• Set and monitor KPIs for traffic, engagement, conversion, and pipeline influence; translate insights into experiments and updates.
• Support campaign and product launches with landing page and conversion flow optimizations, ensuring brand consistency and accessibility.
• Work with engineering, legal, and product teams to ensure security, compliance (GDPR / CCPA), and site health.

Requirements

• 7+ years in web, growth, or digital marketing roles, preferably in B2B SaaS or HRTech.
• Proven experience managing Webflow or similar high-performing, conversion-optimized websites.
• Expertise in SEO (on-page and technical), familiar with tools like GSC, Ahrefs, SEMrush, Screaming Frog.
• Experience with CRO, A / B testing, personalization tools (Clearbit Reveal, Mutiny), and analytics platforms (GA4, Looker, HubSpot).
• Strong project management skills, ability to prioritize and collaborate across teams.
• Knowledge of multi-regional site structure, hreflang, localization workflows.
• Experience working in a global, distributed team is a plus.
• Excellent written and verbal communication, storytelling, and UX skills.
• Hands-on management of website roadmaps, vendors, QA processes.

Additional Requirements

• Reliable home internet or ability to obtain one.

How We Work Together at Oyster

Our values guide our decisions and culture : elevating talent, building trust, thriving together. Our mission is to create a more equal world through global hiring. We develop programs, participate in workshops, and create dedicated teams to support companies and workers in this new world of work.

We embrace asynchronous communication and collaboration, sharing our practices in the Oyster Public HQ to help other global teams learn.

How You Work

We support diverse needs through our "How YOU Work" policies, including :

• Work from anywhere—Oyster is borderless and HQ-less, as long as your work is done on time and you're authorized where you live.
• 40 days off annually, including holidays and leave.
• Access to mental health support via Plumm.
• Monthly wellbeing allowance via ThanksBen.
• Flexible parental leave for all employees, at least three months paid, with job security for 12 months or more.
• Home WFH stipend for equipment.

Our Commitment to Inclusion

We celebrate diversity and are committed to equal opportunity employment. If you need accommodations during the hiring process, email with "Interview Accommodations" in the subject. Our jobs are posted on our careers page, and we only contact candidates via @oysterhr.com emails. We will never ask for money as part of a job offer. Report suspicious emails to our Compliance and Ethics Helpline.