Lead Growth & Acquisition Product Manager

The Knot Worldwide; Barcelona; Híbrido; EUR 90.000 - 130.000; Jornada completa

Descripción de la vacante

The Knot Worldwide seeks a Lead Product Manager, Acquisition, to own top-of-funnel experiences and the logged-out journey. You will shape strategy, partner with design, data science, and marketing, and drive growth across our Barcelona and US hubs.

This role demands comfort with ambiguity and delivering outcomes over outputs. Reporting to the Senior Director of Product, Growth & Lifecycle, you will build and scale landing pages, define a data-driven roadmap, and align executive stakeholders to

Formación

• 7+ years of product management experience driving growth, logged-out web acquisition, or consumer-scale initiatives.
• Strategic direction setting and greenfield product ideation, launch, and scale.
• Strong command of SEO and the emerging GEO and LLM-discoverability space.

Responsabilidades

• Put Users First: gather qualitative and quantitative insights from users to center product decisions.
• Set Strategic Direction: define 1–2 year roadmap for top-of-funnel acquisition with paid and organic growth alignment.
• Drive Outcome-Focused Execution: ensure bets tie to user problems, learning agendas, and key metrics.
• Own Logged-Out Surfaces: lead strategy for logged-out experience and ownership across teams.
• Champion SEO, GEO & LLM Discoverability: partner with Marketing on discoverability strategies and risk/opportunity.
• Optimize Conversion & Merchandising: drive conversion from visitor to account creation through experimentation.
• Ensure Ecosystem Cohesion: own account creation and sign-in, smooth handoff to core planning.
• Co-Pilot Cross-Functionally: collaborate with Marketing and Product Marketing on landing pages and growth initiatives.
• Own Trade-Offs & Executive Alignment: present bets and trade-offs to leadership for roadmap priorities.

Conocimientos

Product management

Strategy

SEO

LLM discovery

A/B testing

Analytics

Executive communication

Cross-functional collaboration

Prioritization

Descripción del empleo

The Knot Worldwide seeks a Lead Product Manager, Acquisition, to own top-of-funnel experiences and the logged-out journey. You will shape strategy, partner with design, data science, and marketing, and drive growth across our Barcelona and US hubs.

This role demands comfort with ambiguity and delivering outcomes over outputs. Reporting to the Senior Director of Product, Growth & Lifecycle, you will build and scale landing pages, define a data-driven roadmap, and align executive stakeholders to