Lead Generation Content Strategist (6-Month Temp)

Pluxee Belgium SA; Madrid; On-site; EUR 35,000 - 55,000; Full time

Job summary

Pluxee Belgium SA is seeking a Demand Generation Specialist to create, adapt, and optimize engaging digital content for local marketing campaigns, websites, and engagement channels, ensuring the brand voice resonates with the audience.

You will collaborate with content managers, campaign teams, and creative partners to drive performance across channels, focusing on lead generation, SEO, and analytics to support growth.

Qualifications

• Bachelor’s degree in Communication, Journalism, Marketing, Digital Media, or related field.
• 2–5 years of experience in content writing, digital marketing, editorial production, or copywriting (B2B SaaS/HRTech preferred).
• Certification in Digital Marketing (e.g., Google Analytics, HubSpot) preferred.
• English fluent and Spanish native.
• Detail-oriented with campaign tracking, analysis, and reporting.
• Analytical mindset with data-driven decision making.
• Strong problem-solving and time-management skills.
• Solid project management abilities to plan and monitor campaigns.
• Capacity to think strategically and align content with marketing goals.

Responsibilities

• Lead Generation Content: create diverse content formats and align with SEO objectives.
• Innovative Content Formats: develop ideas for AI, videos, podcasts, webinars, and more.
• Campaign & Channel Content Support: write and update content for landing pages, newsletters, and campaigns.
• SEO Optimization: collaborate to optimize content for search engines and shift to organic efforts.
• Performance Tracking & Reporting Support: use dashboards to track views, engagement, and usage.

Skills

Content creation

Digital marketing

Editorial production

Copywriting

Analytics mindset

Project management

Education

Bachelor's degree in Communications/Marketing/Digital Media

Tools

Google Analytics

HubSpot

Job description

Pluxee Belgium SA is seeking a Demand Generation Specialist to create, adapt, and optimize engaging digital content for local marketing campaigns, websites, and engagement channels, ensuring the brand voice resonates with the audience.

You will collaborate with content managers, campaign teams, and creative partners to drive performance across channels, focusing on lead generation, SEO, and analytics to support growth.