Lead Content Manager Content Marketing and Topic Pages

Porsche Digital Barcelona; Barcelona; Hybride; EUR 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive salary

26 days paid vacation

Flexible working model

Free coffee, tea, fruits, drinks

No dress-code

Access to corporate benefits

Personal growth budget

Impactful work

Résumé du poste

Porsche Digital Barcelona is seeking a Lead Content Manager to own the end-to-end content marketing and topic pages lifecycle for Porsche.com, coordinating global rollouts and ensuring brand, UX, accessibility, and SEO standards across markets.

You will wireframe in Figma with UX, build masters in Storyblok, manage translations into up to 17 languages, and collaborate with cross-functional teams in a hybrid Barcelona setting.

Qualifications

• 5+ years in digital content management, content strategy, or editorial project leadership.
• Experience managing multi-language content rollouts and coordinating with international stakeholders.
• Solid understanding of UX, accessibility (A11Y), and SEO best practices.
• Comfortable in cross-functional, agile teams alongside developers, UX designers, and product managers.
• Excellent communication, leadership, and stakeholder management skills; strong written and spoken English, German is a plus.

Responsabilités

• Own the end-to-end lifecycle of content marketing and topic pages, from concept development with the business units to global rollout in Storyblok
• Define information hierarchy, module selection, and page layouts in close collaboration with the UX team and the respective business units
• Wireframe (desktop and mobile) in Figma together with UX Designers
• Build content marketing and topic page masters in Storyblok, manage translations into up to 17 languages, and steer market approval through to go-live
• Orchestrate global rollouts (up to 92 market and language versions), including image and video integration, master data interface management, and go-live quality assurance
• Continuously evolve existing content marketing and topic pages based on stakeholder feedback, market requirements, and new module capabilities
• Coordinate between business units, Creative Lead, and the model page development team at defined touchpoints
• Identify opportunities for standardization and reusable content structures to improve scalability and time-to-market

Connaissances

Leadership

Stakeholder management

English proficiency

Cross-functional collaboration

Formation

University degree in communications/marketing/digital media

Outils

Storyblok

Figma

Description du poste

We arePorsche Digital, a 100% owned subsidiary of Porsche AG. We have set out to develop strategies, innovative products, business models and inspiring customer experiences to expand and define the Porsche brand in the age of digitalization.

We are driven by dreams, courage, and passion, we are committed to learning and improving, and we believe in teamwork and respect as the key to success.

Our mission: to revolutionize the digital experience for Porsche customers by setting new industry standards, with a dedication to excellence in customer-facing digital products.

WHO WE ARE

We arePorsche Digital, a 100% owned subsidiary of Porsche AG. We have set out to develop strategies, innovative products, business models and inspiring customer experiences to expand and define the Porsche brand in the age of digitalization.

We are driven by dreams, courage, and passion, we are committed to learning and improving, and we believe in teamwork and respect as the key to success.

Our mission: to revolutionize the digital experience for Porsche customers by setting new industry standards, with a dedication to excellence in customer-facing digital products.

WHO YOU WILL WORK WITH

This position is part of ourContent Management & Operations team for the Porsche Websites. We run the end-to-end operating model for content-driven websites on Porsche.com (concept, build, rollout, and maintenance), with Storyblok as our central CMS and AI-supported workflows built in to deliver high-quality, scalable content at speed. The team is based at our Barcelona hub and works in English.

WHAT ARE WE LOOKING FOR

As Lead Content Manager Content Marketing and Topic Pages, you take ownership of the management, steering, and continuous evolution of special-interest pages on Porsche.com .
You drive concept development, coordinate global rollouts, and make sure these pages consistently meet Porsche's brand, UX, accessibility, and SEO standards across all markets.

WHAT YOU WILL DO

• Own the end-to-end lifecycle of content marketing and topic pages, from concept development with the business units to global rollout in Storyblok
• Define information hierarchy, module selection, and page layouts in close collaboration with the UX team and the respective business units
• Wireframe (desktop and mobile) in Figma together with UX Designers
• Build content marketing and topic page masters in Storyblok, manage translations into up to 17 languages, and steer market approval through to go-live
• Orchestrate global rollouts (up to 92 market and language versions), including image and video integration, master data interface management, and go-live quality assurance
• Continuously evolve existing content marketing and topic pages based on stakeholder feedback, market requirements, and new module capabilities
• Coordinate between business units, Creative Lead, and the model page development team at defined touchpoints
• Identify opportunities for standardization and reusable content structures to improve scalability and time-to-market

WHAT YOU BRING

• University degree in communications, marketing, digital media, or a comparable field, or equivalent practical experience
• 5+ years in digital content management, content strategy, or editorial project leadership, ideally in a corporate, premium brand, or agency environment
• Strong expertise in concept development and structuring of content-driven web pages, including wireframing in tools such as Figma
• Hands-on experience with headless CMS platforms (Storyblok is a strong plus)
• Solid understanding of UX, accessibility (A11Y), and SEO best practices
• Experience managing multi-language content rollouts and coordinating with international stakeholders
• Comfortable in cross-functional, agile teams alongside developers, UX designers, and product managers
• Excellent communication, leadership, and stakeholder management skills; strong written and spoken English, German is a plus

WHAT WE OFFER

• Full time permanent contract
• Competitive salary
• 26 days paid vacation
• Flexible working model (you and your team decide when to be in the office)
• Free coffee, tea, fruits, drinks, yogurt, bread at our office canteen
• No dress-code, pick the outfit that makes you feel comfortable
• Access to our corporate benefits
• Personal growth budget
• The possibility to make a real impact

Before you apply:

We are a very flexible company and work on a hybrid mode. We are excited to welcome individuals who are passionate about their work and eager to join our team in Barcelona. Therefore, we kindly request that all applicants either currently reside in Barcelona or are open to relocating for this position. We believe that Barcelona is a vibrant and beautiful city, and we are looking forward to welcoming new team members who share our enthusiasm for the city and the work we do here.

WHAT COMES NEXT

In the meantime: check out our new Porsche Digital Website to get an impression of what our hearts beat for: https://bcn.porsche.digital

We are looking forward to every single application that reaches us, because diversity is just as important as the energy that flows through our veins.