Lead Content Manager (Content Marketing and Topic Pages)

Porsche Digital; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

Porsche Digital in Barcelona is seeking a Lead Content Manager for Content Marketing and Topic Pages. You will own the end-to-end lifecycle of content across Porsche.com, coordinating global rollouts and ensuring brand, UX, accessibility, and SEO standards across markets.

The role requires 5+ years in digital content leadership, strong English, and the ability to manage translations into up to 17 languages, with Storyblok as the CMS and Figma for wireframes.

Formación

• 5+ years in digital content management, content strategy, or editorial project leadership, ideally in a corporate, premium brand, or agency environment
• Solid understanding of UX, accessibility (A11Y), and SEO best practices
• Strong communication, leadership, and stakeholder management skills; strong written and spoken English, German is a plus
• Hands-on experience with headless CMS platforms (Storyblok is a strong plus)
• Comfortable in cross-functional, agile teams alongside developers, UX designers, and product managers
• Applicants should reside in Barcelona or be open to relocating to Barcelona

Responsabilidades

• Own the end-to-end lifecycle of content marketing and topic pages, from concept development with the business units to global rollout in Storyblok
• Define information hierarchy, module selection, and page layouts in close collaboration with the UX team and the respective business units
• Wireframe (desktop and mobile) in Figma together with UX Designers
• Build content marketing and topic page masters in Storyblok, manage translations into up to 17 languages, and steer market approval through to go-live
• Orchestrate global rollouts (up to 92 market and language versions), including image and video integration, master data interface management, and go-live quality assurance
• Continuously evolve existing content marketing and topic pages based on stakeholder feedback, market requirements, and new module capabilities
• Coordinate between business units, Creative Lead, and the model page development team at defined touchpoints
• Identify opportunities for standardization and reusable content structures to improve scalability and time-to-market

Conocimientos

Communication

Leadership

Stakeholder management

English proficiency

German (nice-to-have)

Educación

University degree in Communications/Marketing/Digital Media

Herramientas

Storyblok

Figma

Descripción del empleo

• This position is part of our Content Management & Operations team for the Porsche Websites.
• We run the end-to-end operating model for content-driven websites on Porsche.com (concept, build, rollout, and maintenance), with Storyblok as our central CMS and AI-supported workflows built in to deliver high-quality, scalable content at speed
• The team is based at our Barcelona hub and works in English
• As Lead Content Manager Content Marketing and Topic Pages, you take ownership of the management, steering, and continuous evolution of special-interest pages on Porsche.com
• You drive concept development, coordinate global rollouts, and make sure these pages consistently meet Porsche’s brand, UX, accessibility, and SEO standards across all markets
• Own the end-to-end lifecycle of content marketing and topic pages, from concept development with the business units to global rollout in Storyblok
• Define information hierarchy, module selection, and page layouts in close collaboration with the UX team and the respective business units
• Wireframe (desktop and mobile) in Figma together with UX Designers
• Build content marketing and topic page masters in Storyblok, manage translations into up to 17 languages, and steer market approval through to go-live
• Orchestrate global rollouts (up to 92 market and language versions), including image and video integration, master data interface management, and go-live quality assurance
• Continuously evolve existing content marketing and topic pages based on stakeholder feedback, market requirements, and new module capabilities
• Coordinate between business units, Creative Lead, and the model page development team at defined touchpoints
• Identify opportunities for standardization and reusable content structures to improve scalability and time-to-market

Experience managing multi-language content rollouts and coordinating with international stakeholdersSolid understanding of UX, accessibility (A11Y), and SEO best practices5+ years in digital content management, content strategy, or editorial project leadership, ideally in a corporate, premium brand, or agency environmentExcellent communication, leadership, and stakeholder management skills; strong written and spoken English, German is a plusStrong expertise in concept development and structuring of content-driven web pages, including wireframing in tools such as FigmaUniversity degree in communications, marketing, digital media, or a comparable field, or equivalent practical experienceHands-on experience with headless CMS platforms (Storyblok is a strong plus)Comfortable in cross-functional, agile teams alongside developers, UX designers, and product managersWe kindly request that all applicants either currently reside in Barcelona or are open to relocating for this position