LatAm Retention & Loyalty Leader

Verisure España; Pozuelo de Alarcón; Presencial; EUR 70.000 - 100.000; Jornada completa

Descripción de la vacante

Verisure España is seeking a senior Customer Value Management leader to drive retention and loyalty initiatives across the installed base. You will own the end-to-end retention strategy, identify churn drivers, and execute proactive actions to maximize CLV and long-term profitability.

You will collaborate with Operations, Customer Care, Marketing, Sales and Analytics to design and implement lifecycle programs, optimize offers, and monitor key retention metrics across the portfolio.

Formación

• 7+ years of experience in Customer Value Management, Retention, Loyalty, CRM, Customer Strategy or Advisory roles.
• Bachelor’s degree in Engineering, Business Administration, Economics or related fields.
• Strong analytical and strategic thinking capabilities.
• Deep understanding of customer lifecycle management and recurring revenue business models.
• Data-driven mindset with experience in advanced customer analytics.
• Ability to translate insights into scalable business initiatives.
• Strong stakeholder management and cross-functional leadership skills.
• Exposure to predictive analytics, segmentation and next-best-action models.

Responsabilidades

• Define and execute the customer retention strategy across the full customer lifecycle.
• Identify churn drivers and implement mitigation initiatives.
• Develop proactive and reactive retention actions.
• Lead cancellation prevention and save initiatives.
• Optimize retention policies, offers and customer treatment strategies.
• Design loyalty initiatives to improve customer engagement and long-term value perception.
• Increase customer stickiness, service adoption and usage.
• Strengthen Value-for-Money perception through customer experience and engagement initiatives.
• Develop lifecycle management initiatives to maximize Customer Lifetime Value (CLV).
• Collaborate cross-functionally with Operations, Customer Care, Marketing, Sales and Analytics teams to ensure effective execution of retention and loyalty initiatives.
• Monitor and analyze retention KPIs, customer behavior and portfolio performance to identify risks and opportunities.

Conocimientos

Analytics

CRM

Stakeholder management

Cross-functional leadership

Predictive analytics

Segmentation

Next-best-action

Renewal strategies

Educación

Bachelor’s degree in Engineering/Business/Economics

Descripción del empleo

Verisure España is seeking a senior Customer Value Management leader to drive retention and loyalty initiatives across the installed base. You will own the end-to-end retention strategy, identify churn drivers, and execute proactive actions to maximize CLV and long-term profitability.

You will collaborate with Operations, Customer Care, Marketing, Sales and Analytics to design and implement lifecycle programs, optimize offers, and monitor key retention metrics across the portfolio.