Digital Marketing Manager

Pentasia; España; Remote; EUR 42,000 - 64,000; Full time

Job summary

Pentasia is seeking a Paid Campaigns Specialist to plan, execute and optimise campaigns across Google Ads, Meta Ads and LinkedIn, serving as the primary client contact in a fast-paced, growth-focused agency.

You will manage budgets, run tests, present campaign plans, and build dashboards in Looker Studio, GA4 and Excel, while mentoring junior teammates. A 4+ year track record and certifications are preferred.

Qualifications

• 4+ years of experience running paid campaigns across Google, Meta and LinkedIn.
• Strong analytical skills with Excel/Google Sheets, GA4 and Looker Studio.
• Excellent client-facing communication and presentation skills.
• Experience managing multiple client accounts and budgets simultaneously.
• Certifications: Google Ads, Meta Blueprint and LinkedIn Marketing Labs preferred.

Responsibilities

• Plan, set up and manage paid campaigns on Google Ads, Meta Ads and LinkedIn Ads.
• Conduct audience, keyword and competitor research.
• Manage budgets, bidding strategies and daily optimisations at scale.
• A/B test ad creatives, copy and landing pages, and troubleshoot underperforming campaigns independently.
• Own client relationships end to end: lead strategy calls, present campaign plans and run performance reviews.
• Advise clients on the right platform mix based on their audience and objectives.
• Track and report on ROAS, CPA, CTR, CPL and conversions, building dashboards in Google Sheets, Excel and Looker Studio.
• Mentor junior team members on reporting and analysis best practices.

Skills

Client-facing communication

Analytical skills

Budget management

ROI delivery

Mentoring

Tools

Excel/Sheets

GA4

Looker Studio

Google Ads

Meta Ads

LinkedIn Ads

Job description

Our client is a full-service digital marketing agency, part of a global iGaming technology group. They work with startups launching their first funnel, established brands expanding into new markets, and enterprises running always-on campaigns across regions. Their services span SEO, performance marketing, social media and affiliate marketing, all measured against one goal: client revenue.

About the role

You’ll plan, execute and optimise paid campaigns across Google Ads, Meta Ads and LinkedIn Ads, while acting as the primary point of contact for your clients. This is a chance to own paid performance end to end in a fast-paced, growth-focused environment.

Key responsibilities

• Plan, set up and manage paid campaigns on Google Ads (Search, Display, Performance Max), Meta Ads (Facebook/Instagram) and LinkedIn Ads (Sponsored Content, Lead Gen Forms, InMail)
• Conduct audience, keyword and competitor research
• Manage budgets, bidding strategies and daily optimisations at scale
• A/B test ad creatives, copy and landing pages, and troubleshoot underperforming campaigns independently
• Own client relationships end to end: lead strategy calls, present campaign plans and run performance reviews with senior stakeholders
• Advise clients on the right platform mix based on their audience and objectives
• Track and report on ROAS, CPA, CTR, CPL and conversions, building dashboards in Google Sheets, Excel and Looker Studio
• Mentor junior team members on reporting and analysis best practices

About you

• 4+ years’ experience running paid campaigns across Google, Meta and LinkedIn Ads, with a proven track record of managing budgets and delivering ROI
• Strong analytical skills, with proficiency in Excel/Google Sheets and hands‑on experience with GA4 and Looker Studio
• Excellent client-facing communication and presentation skills
• Experience managing multiple client accounts and budgets simultaneously
• Google Ads, Meta Blueprint and LinkedIn Marketing Labs certifications preferred
• Nice to have: working knowledge of SEO, content marketing, email marketing and automation, organic social, and influencer or affiliate marketing
• High-impact projects with real ownership and responsibility
• Exposure to strategic decisions and the commercial side of the business
• Collaboration with experienced professionals across teams
• A flexible, remote-friendly culture in a supportive, fast-moving environment