Insights Analyst: Audience & Data Strategy

Publicis Groupe; Barcelona; Presencial; EUR 38.000 - 56.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Online training

Partner certifications

Remote work

Holidays package

Well-being

Descripción de la vacante

Publicis Groupe in Barcelona is seeking an Insights Analyst to join the Insights team within One Strategy. The role focuses on transforming audience and behavioral data into actionable insights to support strategic decision-making across the group.

The ideal candidate combines strong analytical capabilities with a genuine curiosity about people and consumer behavior, working closely with media, brand, and digital strategy teams to deepen audience understanding and guide media activation

Formación

• Strong analytical capabilities and curiosity about people and consumer behavior.
• Ability to work with media, brand, and digital strategy teams to derive insights.

Responsabilidades

• Audience analysis and media consumption: use research tools, identify patterns and opportunities.
• Audience development and segmentation: define actionable audiences using market data and client data.
• Data integration and consumer understanding: combine multiple data sources for a holistic view.
• Strategic insight generation: transform data into clear, actionable recommendations.
• Strategic project support: collaborate with brand and strategy teams on initiatives.
• Data storytelling: create concise narratives and reports to drive action.

Descripción del empleo

Publicis Groupe in Barcelona is seeking an Insights Analyst to join the Insights team within One Strategy. The role focuses on transforming audience and behavioral data into actionable insights to support strategic decision-making across the group.

The ideal candidate combines strong analytical capabilities with a genuine curiosity about people and consumer behavior, working closely with media, brand, and digital strategy teams to deepen audience understanding and guide media activation