Strategic Director, Connected Media & Growth (Remote)

Publicis Groupe; Barcelona; Presencial; EUR 120.000 - 180.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible benefits

Growth opportunities

Free online training

Partner certifications

Work from anywhere

Holidays package

Well-being initiatives

Descripción de la vacante

Publicis Groupe in Barcelona is seeking an experienced Strategic Director, Connected Media Strategy to lead business-driven media strategies that accelerate client growth. You’ll shape integrated media ecosystems across paid, owned, and earned media.

You will influence senior stakeholders, lead multidisciplinary teams, and translate briefs into strategic opportunities that connect audiences, data, channels, and creativity to deliver measurable business impact.

Formación

• 10+ years in media strategy or related disciplines.
• Proven experience leading complex strategic projects and teams.
• Strong agency or consultancy background.
• Experience influencing senior stakeholders.
• Deep understanding of offline and digital media ecosystems.
• Experience with audience analysis and market intelligence tools such as Kantar, AIMC.
• Experience using first-, second-, and third-party data.
• Excellent strategic thinking and communication skills.
• Fluent English (C1) for client-facing and senior engagements.

Responsabilidades

• Analyze client briefs and uncover underlying business challenges.
• Translate business issues into actionable communication opportunities.
• Define integrated paid, owned, and earned media ecosystems.
• Build audience-centric planning with full customer journeys.
• Lead the definition of strategic audiences using research tools and first-party data.
• Integrate data sources to build a unified consumer view.
• Act as a trusted advisor to senior client stakeholders.
• Lead high-impact strategic projects and pitches.
• Promote thought leadership and strategic excellence across the group.

Descripción del empleo

Publicis Groupe in Barcelona is seeking an experienced Strategic Director, Connected Media Strategy to lead business-driven media strategies that accelerate client growth. You’ll shape integrated media ecosystems across paid, owned, and earned media.

You will influence senior stakeholders, lead multidisciplinary teams, and translate briefs into strategic opportunities that connect audiences, data, channels, and creativity to deliver measurable business impact.