Influencer Marketing Specialist L'Oréal

SAMY; Madrid; Hybrid; EUR 38,000 - 56,000; Full time

Benefits offered by this job

Flexible schedule

Hybrid work

Global mobility

Birthday day off

Wellbeing benefits

COBEE platform

Job summary

SAMY in Madrid is seeking an Influencer Marketing Specialist to lead and strategize influencer campaigns, guiding activations from briefs to execution.

You will leverage your deep knowledge of social media trends and the Spanish influencer landscape, deliver high-quality content calendars, and drive performance with data-driven insights and cross-team collaboration.

Qualifications

• Experience in influencer marketing with a proven track record of managing campaigns.
• Solid knowledge of social media trends and influencer landscape.
• Strong analytical and strategic thinking skills.

Responsibilities

• Strategic Campaign Development: receive briefs and craft high-level strategic proposals.
• Influencer Selection and Management: identify profiles, create content calendars, ensure quality.
• Campaign Performance Oversight: monitor and adjust campaigns for best results.
• Results Analysis and Reporting: gather insights and work with data teams.

Skills

Influencer marketing

Social media

Excel

Leadership

Strategic thinking

Education

Relevant degree

Job description

About SAMY

We weren't built to follow, we were built to lead.
SAMY is the global powerhouse redefining brand communication for a social-first world—helping brands stay relevant, shape culture, and build real connections at the speed the world moves. Since 2013, we've grown from a bold idea into a global force: 1,200+ experts, 17+ offices, 55 markets, 22+ countries. We launch 40+ campaigns a week, create one piece of content every minute, and generate +$500K in revenue every day.

We are Path Finders: curious, ambitious, and never afraid to challenge what's next.
We don't play it safe. We build what's next.
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Role Mission

As an Influencer Marketing Specialist for SAMY, you will take a leadership role in managing and strategizing influencer campaigns and activations. Leveraging your extensive experience, you will provide strategic insights and creative solutions to meet campaign briefs. This role demands a seasoned professional with a deep understanding of social media trends, influencer marketing, and exceptional problem-solving abilities.

Key responsibilities

• Strategic Campaign Development: Receive briefs and work collaboratively with the brand and SAMY teams to develop high-level strategic and creative campaign proposals.


• Influencer Selection and Management: Identify and select the best influencer profiles, create detailed content calendars, and ensure content meets high-quality standards and requirements.


• Campaign Performance Oversight: Supervise daily campaign performance, making strategic adjustments to maximize results.


• Results Analysis and Reporting: Aggregate influencer results, develop insights, and identify valuable opportunities for the client, working with the data team for enhanced social listening perspectives.

Skills & experience

• Experience: Previous experience in influencer marketing with a proven track record of strategic campaign management.


• Skills: Advanced social media knowledge, deep understanding of influencer marketing trends, and high proficiency in Excel.


• Attributes: Strategic thinker, highly analytical, exceptional creativity, and strong leadership skills.


• Knowledge: Comprehensive understanding of social media trends and the spanish influencer landscape.


• Education: Relevant degree or equivalent experience.


• Languages: Spanish native, english full working proficiency (written and verbal)

Benefits

• Work your way — Flexible schedule, hybrid work, and the opportunity to work up to 3 weeks a year from any SAMY office around the world.




• Time that matters — Celebrate your birthday with a day off, plus company holidays on December 24th and 31st to recharge.




• Grow with us — Global mobility opportunities, mentorship, parenthood support, and a transparent performance-driven compensation framework.




• Be part of the journey — Help shape our team through our referral program and enjoy a collaborative, social culture, backed by a transparent, performance-driven compensation framework that rewards impact and supports your growth.




• Your well-being first – Take care of yourself with a 20% discount on Cigna health insurance, a Wellhub registration fee and Online Plan, and sponsored physiotherapy, mindfulness, and fitness courses.




• Smart compensation – Maximize your take-home pay and manage your daily expenses efficiently through our flexible retribution platform with COBEE.

The SAMY Mindset

Forget the job description for a second. The real question is: are you a Path Finder? Bold enough to challenge what's possible. Collaborative enough to build it together. Driven enough to make it happen.
We don't just hire for roles, we hire for mindset. We look for people who communicate with honesty, collaborate without ego, embrace change with energy, and take real ownership of what they build.
We're not looking for people who think the same, we're looking for people who want to grow with us.
Here's what it actually looks like to belong here:
Be Kind — because respect, trust, and honest feedback make great teams stronger.
Go Beyond — because good is never enough when excellence is the standard.
Craft Together — because the best ideas don't happen in silos.
Enjoy the Journey — because growth lives outside the comfort zone.
Own It — because real impact starts with accountability.
If this feels like your kind of adventure, let's build something together.

Diversity & Inclusion

At SAMY, difference is not something we accommodate, it's what makes us stronger.
With a team made up of 70% women and more than 35 different nationalities, our different backgrounds, perspectives, and experiences challenge our thinking, sharpen our creativity, and push us to build better work, and a better company.
We are committed to creating an inclusive, accessible, and barrier-free environment where everyone feels seen, heard, and empowered to thrive. And if you need support or adjustments along the way, we'll make sure you have what you need to do your best work.

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