Iberia Regional General Manager — Growth Leader

AVIAREPS TURKEY; Madrid; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work Madrid

Competitive salary

International network exposure

Career growth

Job summary

AVIAREPS is seeking an experienced General Manager Iberia to drive growth and lead operations across Spain and Portugal from Madrid. Based in a hybrid role, you will manage strategic client relationships, pursue new business, and oversee governance, HR, and financial performance.

You will lead teams in Madrid, Barcelona, and Malaga, shaping the Iberian market strategy, and coordinating across a global network. Fluent Spanish and English are required; Portuguese is a plus.

Qualifications

• 5+ years of senior leadership experience in tourism, aviation, hospitality, travel services, or related industry.
• Proven experience managing business operations, people, finance, and client relationships.
• Experience with corporate governance, legal representation, or regulated operations.
• Strong commercial and strategic mindset with success in business development.
• Experience overseeing recruitment, employee relations, and organizational development.
• Financial acumen with budgeting, reporting, and finance decisions.
• Strong understanding of the Spanish travel and tourism market; Portuguese knowledge is a plus.
• Excellent stakeholder management and communication skills.
• Fluent in Spanish and English; Portuguese is an advantage.
• Willingness to travel within Spain, Portugal, and internationally.

Responsibilities

• Lead strategic growth and development across Spain and Portugal.
• Identify new business opportunities, partnerships, and revenue streams.
• Lead commercial initiatives and contribute to regional objectives.
• Manage and strengthen relationships with clients, airline partners, tourism boards, suppliers, and industry stakeholders.
• Represent AVIAREPS at industry events, trade fairs, and networking opportunities.
• Lead and coordinate participation in public and private tenders in Spain, Portugal, and multi-country opportunities.
• Oversee recruitment activities and support talent acquisition across the Iberian region.
• Act as the responsible signatory for employment contracts and related documentation.
• Ensure compliance with local labor legislation and employment practices.

Skills

Senior leadership

Business development

Stakeholder management

Spanish-English fluency

Financial acumen

People management

Corporate governance

Travel readiness

Job description

AVIAREPS is seeking an experienced General Manager Iberia to drive growth and lead operations across Spain and Portugal from Madrid. Based in a hybrid role, you will manage strategic client relationships, pursue new business, and oversee governance, HR, and financial performance.

You will lead teams in Madrid, Barcelona, and Malaga, shaping the Iberian market strategy, and coordinating across a global network. Fluent Spanish and English are required; Portuguese is a plus.