Iberia B2B Events Marketing Lead

Salesforce, Inc.; España; On-site; EUR 32,000 - 42,000; Full time

Job summary

Salesforce is seeking an Events Specialist for Iberia, based in Barcelona, to plan and execute a range of marketing events from large conferences to industry gatherings. You will collaborate with Sales, Marketing, and external agencies to ensure events support business priorities and drive pipeline in Catalonia and across Iberia.

The role requires 4–5 years in B2B field marketing, strong event logistics, sponsorship and budget management, and the ability to travel to Madrid and other Iberian

Qualifications

• 4–5 years of experience in B2B Field Marketing, with a strong focus on events from end to end.
• Proven experience managing event logistics, vendors and budgets.
• Experience supporting large-scale corporate events (roadshows, summits, flagship conferences).
• Experience managing sponsorships and participation in industry conferences and partner events.
• Strong track record working with Sales teams and multiple stakeholders to align events with business priorities.
• Experience tracking and reporting on event results, attendee engagement and pipeline contribution.
• Team player who also works with autonomy and takes ownership.
• Excellent relationship-building, communication and organizational skills.

Responsibilities

• Event Planning & Execution: Coordinate and execute marketing events, managing logistics, vendors, budgets and attendee experience, with a focus on Catalonia.
• Corporate Events Support: Support the organization and execution of major Salesforce events, including World Tours and Innovation Days, with occasional travel to Madrid.
• Third-Party Events: Manage Salesforce participation in industry conferences, sponsorships and partner events.
• Cross-Functional Collaboration: Work closely with Sales, Marketing and external agencies to ensure events are aligned with business priorities and delivered successfully.
• Event Performance: Track and report on event results, attendee engagement and contribution to pipeline and business goals.

Skills

B2B Field Marketing

Event planning

Budget management

Stakeholder management

Travel readiness

Cross-functional collaboration

Relationship building

Organizational skills

Job description

Salesforce is seeking an Events Specialist for Iberia, based in Barcelona, to plan and execute a range of marketing events from large conferences to industry gatherings. You will collaborate with Sales, Marketing, and external agencies to ensure events support business priorities and drive pipeline in Catalonia and across Iberia.

The role requires 4–5 years in B2B field marketing, strong event logistics, sponsorship and budget management, and the ability to travel to Madrid and other Iberian