Hybrid Marketing Ops Specialist: Automation & Data

Freightos Group; Barcelona; Hybrid; EUR 50,000 - 75,000; Full time

Benefits offered by this job

Private Health Insurance

Equity incentives

Annual training budget

Flexible remuneration options

Hybrid work model

Job summary

Freightos Group in Barcelona is seeking a highly technical, data-driven Marketing Operations Specialist to scale our marketing operations. The role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growth.

You will help maintain our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM

Qualifications

• 3+ years of marketing operations experience, preferably B2B (SaaS).
• Strong analytical and technical skills with data-driven mindset.
• Ability to manage multiple projects, prioritize quickly and work with cross-functional teams.
• Excellent written and verbal communication in English.

Responsibilities

• Maintain the marketing operations ecosystem: optimize martech stack (HubSpot, Zoho CRM, Zapier) and ensure systems are scalable and connected.
• Build and optimize automation: design workflows, lead routing, scoring, lifecycle processes and other automations.
• Own CRM & data quality: ensure accuracy and health of marketing data through segmentation, deduplication and governance.
• Enable campaigns & lifecycle marketing: assist with emails, forms, landing pages and nurturing programs with proper tracking.
• Drive reporting & analytics: create dashboards and reporting for funnel performance and KPIs.
• Manage integrations & data flows: build integrations between HubSpot, Zoho, website, product and third-party platforms.
• Improve processes & scalability: identify bottlenecks and implement automation and AI-enabled efficiencies.
• Partner cross-functionally: align with Marketing, Sales, RevOps, Product and Engineering.

Job description

Freightos Group in Barcelona is seeking a highly technical, data-driven Marketing Operations Specialist to scale our marketing operations. The role sits at the center of Marketing, Sales and RevOps, ensuring our systems, processes and data work seamlessly together to power demand generation, customer lifecycle marketing, reporting and revenue growth.

You will help maintain our marketing technology ecosystem, optimize our lead management infrastructure, build scalable automations, maintain CRM