Home Solutions Marketing & Communications Business Partner

Schneider Electric; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Schneider Electric in Spain seeks a hands-on marketer to lead local MarCom translating global strategies into actions for Home Solutions. You will drive awareness, digital engagement, and a consistent market presence among homeowners, installers, and channel partners.

The role demands strategic planning, cross-functional collaboration, and execution of integrated campaigns across digital, events, PR, and content.

Responsibilities

• Translate Home Solutions and country commercial strategies into actionable local MarCom plans covering new residential, renovation, and channel priorities.
• Define the annual MarCom calendar, mapping activities for Schneider Home launches, hero offers, campaigns, and key market moments such as trade fairs and peak renovation seasons.
• Adapt the Schneider Home global messaging framework to local market needs, ensuring cultural relevance and consistency with the Schneider Electric master brand.
• Build audience insights on homeowners, electricians, installers, home builders, architects, and interior designers to sharpen targeting and value propositions.
• Plan and execute integrated campaigns across the full mix: digital, events, PR, content, social, email, and point of sale.
• Assemble and localize communication assets from global Home Solutions teams for country-level deployment, including launch kits, installer toolkits, and homeowner-facing content.
• Activate channel partners (distributors, DIY retailers, and e-commerce) through co-marketing, sell-out campaigns, and in-store and online visibility leveraging the Marketing Development funds
• Engage the trade community through installer programs, training events, and live demos that position electricians as home energy experts.
• Manage agency and vendor relationships to deliver on time, on brief, and within budget.
• Design demand generation programs with Sales teams to produce qualified leads from installers, home builders, developers, and prescribers.
• Deploy nurturing workflows to convert leads across the funnel, from awareness to opportunity, and drive upsell of connected and home energy management solutions.
• Track MarCom contribution to pipeline, sell-out, and revenue, reporting on lead quality and conversion rates.
• Define and monitor KPIs (reach, engagement, opt-ins, CPL, sell-out, ROI) and translate insights into corrective actions.
• Provide structured performance reporting to country leadership and Global Home Solutions Marketing stakeholders.

Job description

¿Do you dare to lead the digital transformation to create a more sustainable world?

Schneider Electric - We are your Energy Technology Partner.

We electrify, automate, and digitalize every industry, business, and home, driving efficiency and sustainability for all.

At Schneider Electric, our values – IMPAC T (Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork) – are the foundation of everything we do. Becoming an Impact Maker means turning sustainability ambitions into actions at the intersection of automation, electrification, and digitization.

Are you ready to lead the digital transformation to create a more sustainable world?

If you are up to challenge your creativity and make an impact, we are excited to welcomeyou!

Mission

Translates Home Solutions and Distribution commercial strategies and Global Marketing directives into locally executed MarCom programs. As the critical link between Global Home Solutions Marketing and in-country commercial teams, this role drives brand growth, qualified lead generation, and a consistent market presence with homeowners, installers, home builders, channel partners, and distribution force.

Key goals:

• Building awareness of Schneider Home and strengthening Schneider Electric's positioning in Home Energy Intelligence against competition
• Increasing digital engagement with homeowners, electricians, installers, and prescribers
• Influencing the commercial pipeline across new residential, renovation, and channel; distribution; DIY retail and eCommerce
• Ensuring successful local launches of hero offers and new Schneider Home solutions

What will you do?

Strategy & Planning

• Translate Home Solutions and country commercial strategies into actionable local MarCom plans covering new residential, renovation, and channel priorities.
• Define the annual MarCom calendar, mapping activities for Schneider Home launches, hero offers, campaigns, and key market moments such as trade fairs and peak renovation seasons.
• Adapt the Schneider Home global messaging framework to local market needs, ensuring cultural relevance and consistency with the Schneider Electric master brand.
• Build audience insights on homeowners, electricians, installers, home builders, architects, and interior designers to sharpen targeting and value propositions.

Program Execution

• Plan and execute integrated campaigns across the full mix: digital, events, PR, content, social, email, and point of sale.
• Assemble and localize communication assets from global Home Solutions teams for country-level deployment, including launch kits, installer toolkits, and homeowner-facing content.
• Activate channel partners (distributors, DIY retailers, and e-commerce) through co-marketing, sell-out campaigns, and in-store and online visibility leveraging the Marketing Development funds
• Engage the trade community through installer programs, training events, and live demos that position electricians as home energy experts.
• Manage agency and vendor relationships to deliver on time, on brief, and within budget.

Lead Generation & Commercial Impact

• Design demand generation programs with Sales teams to produce qualified leads from installers, home builders, developers, and prescribers.
• Deploy nurturing workflows to convert leads across the funnel, from awareness to opportunity, and drive upsell of connected and home energy management solutions.
• Track MarCom contribution to pipeline, sell-out, and revenue, reporting on lead quality and conversion rates.

Performance & ROI

• Define and monitor KPIs (reach, engagement, opt-ins, CPL, sell-out, ROI) and translate insights into corrective actions.
• Provide structured performance reporting to country leadership and Global Home Solutions Marketing stakeholders.

What do you bring?

We are looking for a hands‑on marketer with a strategic mindset: someone who is